We’ve all seen it. Within otherwise peaceful groups, there can arise certain differences of opinion that are instantly polarizing: Coke or Pepsi. The oxford comma. How to pronounce “gif.”
In the SEO world we have quite a few debates like that, and one of our most hot-button issues is duplicate content.
Clients often ask, “Is duplicate content something we really need to worry about?”
As with so many things in life, the answer isn’t black and white. While duplicate content isn’t as bad as some shady SEO practitioners make it out to be, it’s certainly not as good as those selling duplicate content claim—and rarely is it part of a great businesses marketing strategy.