Creative Services
I am continuously amazed at the quality and originality of the work Echo Delta does for us. We are grateful to have them on our side as we take on marketing in the higher education space.
Amy Lloyd
Vice President for Enrollment and Marketing
University of the Ozarks
Stand Out in a Sea of Sameness
Student recruitment is harder than ever. There are many avenues you can take to get noticed, so it can be difficult to know where to start. That’s why a lot of higher ed marketing looks the same—often repetitive (and a little stuffy.)
But truly great creative work is bold and brave. We break out of the traditional higher ed mold to attract students that are right for your institution—by telling your story in a way that commands attention, compels action, and charts a new course.
Methodology
Learn.
We’ll take some time to get to know you, your institution, and, most of all, your students. Once we’ve developed a solid partnership and gained a deep understanding of your application and retention goals, we’ll map out a plan to achieve them.
Create.
Our team of writers, designers and strategists craft your creative work. It’ll be bold, it’ll be different, and it’ll get noticed.
Consider.
Once your work is out in the world, we huddle with our analysts to create a detailed report showing how the work performed: who noticed, who took action, who clicked, and why.
Be Remembered by the Right People
We reimagine traditional enrollment marketing strategies to help institutions across the country find their unique right-fit students.
We do this by crafting creative touchpoints that connect with your audience throughout the funnel, start to finish—from the first Instagram ad they receive to their first day of class.
To get the juices flowin’, some work we’ve done before:
Student-Centric Website Redesign
Whether you’re looking to generate leads, level up your program pages, or rebuild your site from scratch, our designers, developers, and copywriters will find thoughtful solutions that align with your ideal outcomes.
Student Recruitment Campaigns
Great creative work shouldn’t just supplement your goals. It should lead them. Attracting right-fit students to your school is a huge undertaking with many moving parts—we’ll help you develop integrated advertising work that leads the way.
Scroll-Stopping Ads
Paid media’s ever-changing landscape is exciting to us because it constantly gives institutions new ways to showcase what they offer. We’ll help you create authentic content for platforms like Google, Tiktok, META, LinkedIn and more through engaging videos, pixel-perfect images and copy that converts.
Captivating Connected TV
Our bread and butter, digital and connected TV ads are must-haves in your advertising arsenal. Our team creates concise, captivating work that results in click-throughs, QR code scans, and contact forms filled.
“We had an extremely aggressive goal, and we exceeded it. Given the incredibly tight time frame that we had to do this, the campaign that we did with Echo Delta exceeded everybody’s expectations.”
Erin Dick
Director of Strategy, Operations, and Communications,
Pardee RAND Graduate School
Conversion Landing Pages
Get prospective students right where they want to go. Whether you’re helping them learn more about a particular program or start their application, we’ll build your institution a striking, cohesive landing page for just about anything.
Scrapbook-Worthy Recruitment Materials
Print design is near and dear to our hearts here at Echo Delta—we love crafting marketing touchpoints students can *actually* touch. We’ve worked with schools like yours to develop expansive viewbooks, compelling direct mail pieces, stickers, pins and more that students and their families treasure for years to come.
Celebratory Admit Packs
Ahh… there’s nothing like the feeling of opening your front door to a package with your name on it. To really get students revved up about getting accepted, we create custom admit packs full of branded goodies and useful gear.
Powerhouse Program Pages
With countless priorities on your plate, it’s easy to put your program pages on the backburner. Revamping them can be a big undertaking. We’re here to help you find the clarity and consensus you need to connect with prospective students and provide the information they’re seeking most.
Automated Email Flows
Email strategy going stale? We’ll work with you to develop a complete communications framework for every student stage. Then, we’ll write fresh, interest-based emails students will actually open. You won’t even have to hit “send” (we’ll do that for you.)
Echo Delta was a great team to work with. They were available, responsive, and collaborative. It was truly a partnership. I highly recommend them for any marketing project.
Ann Brentlinger
Director of Marketing & Communications
South Dakota Mines
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