Insights, Research, and News From Our Studio

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Building Better Agency Partnerships with Ryan Brown

What makes for a great institution/agency partnership? Ryan Brown, EVP and Co-Head of 160over90, and Jarrett Smith explore the foundations of successful agency relationships.

Ready to Refresh Your Campus Visit? Here’s Your Game Plan. 

Students are changing how and when they visit campus. W. Kent Barnds of Augustana College and Echo Delta’s own Jeff Kallay, share insights into how colleges and universities can reimagine the campus visit. Their advice offers a roadmap for creating visits that resonate with today’s prospective students and their families

Wrapping Up Fall Travel? 3 Tips to Help Prospects Cross the Application Finish Line

POV: You’re nearing the end of the fall travel season. You have been all over your territory and met with hundreds of students at college fairs and in classrooms. You have answered questions and told everyone who would listen about all of the benefits of an education at your college.

Marketing Online Programs? Own Your Backyard First

When it comes to marketing online degree programs, one of the most common mistakes we see clients make is advertising over too large of a geographic area.

Championing Small Colleges with Scott Novak

The challenges facing small private colleges are very real—but they’re not the whole story. In this episode, we talk to Scott Novak, former CEO of Underscore and Chief Development Officer at Carnegie, about how small colleges across the nation are adapting to enrollment trends and industry changes.

Back to the Basics: 3 Simple Steps to Level Up Your Campus Visit

Michelle Rhodes, our Senior Director of Enrollment Consulting, is constantly on campuses across the nation evaluating visits. She has an eye for esthetics, always finding new opportunities to enhance campus beauty and sense of place. Now that it’s back-to-school season, funnels everywhere are resetting with prospective students and families heading …

Politics and College Choice with Grant De Roo

We recently conducted a nationwide survey to understand how college-bound students factor politics into their decision. We packaged it all up into a report, Politics and College Choice: How Students’ Political Views Influence Where They Enroll—and our results were informative and surprising. Today, Jarrett sits down with our research partner, Grant De Roo, to share three insights from the research they found most interesting.