Make Them an Offer They Can’t Refuse
Today’s college applicants have more options available to them than ever before. A traditional acceptance letter is no longer enough to secure their devotion—or their deposit. Thankfully, there are a few things colleges and universities can do to break through the clutter and convince more right-fit students to commit.
“If it’s not a remarkable thing, then people will not talk about it no matter how grand the gesture is”
One great way to get started is to tie your school’s print and digital marketing efforts together with a custom acceptance box. Three-dimensional acceptance packages are a versatile marketing tool that can help institutions of all stripes broadcast their brand in an unexpected and totally authentic way. Take, for example, how these two very different universities approached acceptance boxes for their newly admitted students.
University of the Ozarks
Arkansas' oldest private university embraces its natural assets to attract outdoor adventure seekers
Florida Polytechnic University
Florida's newest public STEM school employes innovative tactics to entice top academic performers
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