Boris Sapozhnikov

SEO Analyst

Boris makes a critical hit—boosting a domain name to a happening digital hotspot.

When he’s not gaming or producing podcasts, he ventures into the land of search trends and never passes up the opportunity to learn a new skill and “level up” clients’ digital marketing prowess. With his can-do attitude and passion for making a marketing impact, Boris applies the stats and facts to score XP for your SEO sidequests. Playing digital marketing detective and solving the mystery of search visibility is his specialty.


  • State University of New York – Bachelor of Arts – Music Business – 2009


  • Search Engine Optimization
  • WordPress
10 Random Things
  • I have a professional background in marketing, SEO and web design. My previous jobs include real estate marketing, building websites for local businesses and managing a fast-food restaurant.
  • I own more video game consoles than I would ever have the time to play, including a PlayStation 4 Pro, PlayStation VR, Xbox One S, Nintendo Switch, Nintendo Switch Lite, Nintendo 3DS, Nintendo 3DS XL, Wii U, PlayStation One, Super Nintendo, the original Nintendo Entertainment System and a Game Boy Color.
  • Two and a half years ago, I built my first computer the day before my favorite game, Destiny, was released on PC. It took 6 hours to build and 4 months to plan.
  • I produce and host two video game podcasts. The Destiny Show is about Bungie’s shared-world shooter, Destiny 2, and The Switch Nation is about all things Nintendo.
  • I’m a dog dad to a Pomeranian Chihuahua whom I rescued 7 years ago.
  • I have always been a geek at heart. In fact, at the age of 14, I spent my allowance on Windows Me.
  • I am obsessed with AppSumo and have bought 13 lifetime software deals since 2018. I love supporting start-ups and discovering awesome new marketing tools.
  • I am a pretty big gamer and have more than 300 games on PC and nearly 500 games across all platforms. My favorite video games are Destiny, Zelda Breath of the Wild, Beat Saber and Pokémon.
  • One summer, I worked as a security guard at Yankee’s Stadium. I watched a ton of baseball and even got to stand next to Derek Jeter.
  • My favorite food is sushi. During a sushi-go-round visit in California, I got to meet Louis Lombardi who played Edgar Stiles in 24.