With more than 30 years of higher education enrollment experience, most recently as a vice president of enrollment, Laura knows exactly what it takes for colleges and universities to attract and retain right-fit students. Laura graduated from Western Michigan University with a bachelor’s degree in public relations and journalism, and a master’s degree in public administration.
An expert on building enrollment teams and processes, she’s a staunch advocate for admissions professionals and provides empathetic and personal coaching for those at all levels of experience in admissions. In her role as senior vice president of enrollment consulting, she advises our clients on best practices in enrollment management strategy including campus visits and events, marketing, and operational structures.
Areas of Expertise
- Enrollment Management
- Coaching
- College Admissions
- International Student Recruitment
- Higher Education Positioning & Branding
- Higher Education Marketing
- Leadership Skill Development
- Organizational Dynamics
- Team Training
Random Facts
I’m a dog lover and have two bulldogs. Dog is god spelled backward.
Recruiting students in Africa changed my heart and how I interact with the world.
In a previous life, I raised and showed Arabian horses.
Cooking is a source of joy and relaxation for me. I’m an Ina Garten disciple.