Explore How Prospective Students Rank Academic, Admissions, and Financial Aid Information on University Websites
You’ve put a lot of time and effort into your institution’s website, but is it delivering what prospective students actually want?
In this new report from Echo Delta and ADV Market Research, we share findings from a nationwide study of prospective students and how they interact with three of the most critical sections on your site: academics, admissions, and financial aid. Using the Top Tasks methodology, we’ve uncovered what matters most to students across the enrollment journey and where institutions are often out of sync.
The insights may surprise you and could reshape how you structure your site, write content, and prioritize updates.
What’s in the Report
- The top admissions, financial aid, and academic program content students prioritize and the areas they ignore
- How task priorities shift based on student type, admissions stage, and 2-year vs. 4-year interest
- Surprising gaps between what institutions say and what students most want
- Why personalization isn’t always the answer and what to focus on instead
- Clear guidance for organizing and presenting content that actually helps students make decisions.