In this unique study, we unpack findings from our recent attitudinal segmentation study of Gen X parents with college-bound students. We explore parents’ shared attitudes, opinions, and beliefs about higher education along with closer looks at other topics like parents’ trust in higher ed, views on campus safety, and the campus tour.
In this episode, we dig into the results of a fresh survey from Niche, exploring the campus visit from the perspective of students and parents. Joining the conversation is Will Patch, Senior Enrollment Insights leader at Niche, and Jeff Kallay, SVP of Enrollment Consulting at Echo Delta and leading campus …
You’ve likely read the recent articles about the high numbers of enrollment professionals leaving the field for greener pastures. I’ve read them too and think there is a bit of a crisis within admissions teams across the country. Every campus my fellow consultants and I have visited this past winter …
Analytics expert Chris Sietsema of Teach to Fish Digital gives us an update on the current state of Google Analytics 4 (GA4). We discuss some of the most important differences between Universal Analytics and GA4, and some of the ways the switch to GA4 has already impacted higher ed marketers. …
It’s yield season in admissions, and enrollment departments across America are hard at work turning admitted students into enrolled students. We should always be in yield mode, as waiting until the late winter is much too late for this important work to begin. Just like March Madness, income taxes, and …
An article was published in Vox recently called, “The Incredible Shrinking Future of College” and it caught my attention. The subtitle intrigued me: “The population of college-age Americans is about to crash. It will change higher education forever.” Cue anything from George Streicher’s Music of the Macabre here. This article …
When it comes to social media for higher education, platforms like Instagram, Facebook, Twitter, Youtube, and TikTok dominate the conversation. In this episode, we leave that familiar territory behind to talk about a much less frequently used platform, Reddit. More specifically, we learn how the University of Georgia has been using Reddit to build their brand and reach new audiences with research and science related stories from their newsroom.
Higher education across the board is facing stressors unlike anything in the history of higher education, with arguably the most pressing being that of uncertain enrollment numbers.
Many institutions include brand building in their strategic plans, but making those aspirations a reality is challenging. Brand development expert, Jennifer Holland, argues the best way to build an enduring brand is to focus on strong alignment between organizational, marketing, and people strategies. We discuss: Subscribe to the Higher …
After two years of canceled or virtual conferences, the in-person conference is back and I couldn’t be happier! I love attending, sponsoring, exhibiting, and presenting at higher education conferences. Especially those focused on enrollment, admission, marketing, and the campus visit. Friends, families and even co-workers chuckle at the ease and …
