Is Your Most Visible Marketing Asset Working for Prospective Students?

Your institution’s website is its most important marketing asset. It plays a critical role in shaping prospective students’ perceptions and guiding their decision-making.

But over time, most college websites become cluttered, confusing, and institutionally focused—driven by internal politics, department requests, and outdated content rather than student needs. The result? Prospective students struggle to find answers, lose interest, and move on.  

• Limited bandwidth. With small teams and constant demands, there’s little time to step back and assess what’s working and what’s not.
• Competing internal priorities. Colleagues from other departments push for content that may not align with best practices, leading to bloated and ineffective pages.
• Lack of UX expertise. Many teams recognize their site’s weaknesses but lack the specialized technical knowledge or authority to drive meaningful improvements.
• Struggles with stakeholder buy-in. Even when marketing teams know what needs to change, getting leadership and other departments on board can be an uphill battle.

Our audit is designed to cut through the noise and provide a clear, research-backed plan for improving your website.

What Our Audit Covers

Our Website Content & Usability Audit is a comprehensive review of your site’s structure, messaging, and user experience. Our findings are delivered in a detailed report, prioritizing the most impactful changes you can make right now.

We focus on:

Content Effectiveness
Identifying outdated, redundant, and low-value content.

Student-Centered Navigation
Ensuring critical information is easy to find.

User Experience
Identifying usability issues that frustrate prospective students.

Prospective Student Tasks
Evaluating how well your site meets the specific needs of would-be students.

Build a Case for Change

Marketing teams often know what’s wrong with their website but struggle to convince leadership to make substantive changes.

Our audit provides the data and insights you need to:

• Demonstrate the problem. We provide clear evidence of where the site is falling short.
• Prioritize improvements. Instead of debating endless site changes, you’ll get a focused roadmap.
• Build stakeholder buy-in. Our third-party assessment helps cut through internal politics and align decision-makers.