3 Steps to Engage with Parents This Yield Season

Discover how to reach students’ top influencers: their parents

Parents of today’s college-bound seniors are predominantly Gen X. Research shows they lack trust in institutions—and have been questioning the value and authenticity of higher ed since their youth.

But as parents now, they are highly involved in their child’s life. They are also likely the top influencer and co-purchaser in their Gen Z child’s college search and decision.

How can you boost your enrollment goals by recruiting the family in addition to the student? We’ve partnered with leading parent engagement and research platform CampusESP to provide three actionable insights you can apply to your own enrollment strategy to engage parents for impact. 

And before we wrap up, we’ll host a Q&A to make sure we cover everything you need to know about today’s students and their parents.

Meet our presenters: