Kayla came to us from the entertainment marketing arena and brings a stage-full of passion and expertise to Echo Delta client challenges.

This marketing multi-instrumentalist is driven to achieve positive change and help clients reach goals they couldn’t have done otherwise. Her talent line-up includes social media and promotions implementation, budget management, developing and launching integrated campaigns, as well as a knack for nailing metric goals (even if they’re lofty, i.e., sitting in the nosebleed section).

EDUCATIONAL BACKGROUND

Florida Southern College – Lakeland, FL – Bachelor of Science in Advertising & Public Relations – 2012
Troy University – Master of Science in Strategic Communication – 2016

PROFESSIONAL/CIVIC ACTIVITIES

Graduate of EMERGE Lakeland’s EMERGE Service Class IV, a 12-hour training program for young professionals interested in community service.

10 Random Things

My husband Justen and I have known each other since we were 8, and have been best friends since we were 10, but didn’t start dating until we were 18 after he’d asked me for 8 years straight. I know…aww.
I am obsessed with hot sauce. We have a monthly hot sauce subscription box with small-batch sauces. The super-hots are my favorite.
I am born and raised in Bartow, just down the street from Echo Delta. Justen and I just bought our forever home in Bartow and are excited to raise our fur children, Brian and Craig there. And maybe some adopted human children.
Breakfast is my favorite meal of the day, no matter what time of day.
I wanted to be a broadcast journalist all through grade school – I interviewed Former Senator John Laurent when I was 9, won Best Female Solo Announcer in middle school and tied for the same award as a senior in high school. Then I got to college and hated it.
Historically I’ve had a black thumb – but I’ve recently discovered the world of succulents and cactuses, and now I’m addicted. Little watering and attention needed? My kind of plant.
I am a bonafide dog lady. Cats are okay, I guess, but nothing beats puppy cuddles.
While at the Polk Addy Awards in 2013, I leaned over to Justen when Echo Delta accepted an award and said “before I retire, I will work there.” And here we are!
Pre-Echo Delta, I worked in sports and entertainment (Go Bolts!). Justen and I love going to concerts for date night – so between work and date night I’ve seen over 300 concerts in the last 6 years.
My travel bucket list includes London, Ireland and visiting every NHL Arena.

Enough about Kayla. Have you met these People?

Catherine Byerly

Senior Marketing Strategist

Digital Marketing & SEO Specialist

Meet the rest of the team.