Webinar for Admissions Professionals

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Sam Garfield

Director of Media and Analytics

Sam is an ROI-driven digital marketing professional with deep expertise in the areas of campaign optimization and performance measurement. Sam is Google-certified and has a Bachelor of Science in media, culture, and communication with a focus in society and technology from New York University. At the agency, she provides strategic guidance to help our clients optimize their paid search and social media marketing efforts and improve the conversion rates of their online campaigns.

Areas of Expertise

  • Social Media Marketing
  • Paid Search
  • OTT and CTV Advertising

Random Facts

I am obsessed with baking. Cookies, cheesecake, fresh bread—I make it all. I use every weekend to try something new!

I am not allowed to donate blood in the U.S. I spent too much time in Scotland in the early ’90s, and apparently I am at risk for having mad cow disease.

I will never turn down a good concert. I love live music (bonus points if the venue is outside). I’ve been to 30+ concerts and counting.

At home, I have a 60-pound pet tortoise named Voldetort. She is very laid back and spends her days wandering around the property eating vegetation.