Trace is an insightful marketer, skilled in both analysis and storytelling. He earned his Bachelor’s in Digital Communications from the University of Texas at San Antonio and his Master’s in Film and Media Studies from Arizona State University. Trace brings a unique perspective to every project, strengthening our team by diving deep into data, crafting effective paid search campaigns, conducting keyword research, and connecting clients with the perfect audiences. Once he logs off for the day, you’ll likely find him unwinding with a great film and his favorite movie snack—Buncha Crunch—in hand.
Areas of Expertise
- Paid Search
- Data Analysis
- Campaign Activation
- Keyword Research
- Ad Copywriting
- Campaign Structure Management
- Bid Management
- A/B Testing
- Audience Analysis
Random Facts
I have a fledgling freelance career as a professional film critic, with bylines in some pretty cool editorial outlets. Last year, I watched 379 movies.
I briefly lived in London, U.K.
I play drums and am a big fan of punk and alt rock.
I was a delivery driver for Dominos in high school and I often miss the free pizza.