Designing for Decisions

Uncover surprising insights that will transform how you approach your .edu

Your website is one of your most important recruitment tools. Are you sure it’s delivering what prospective students need most?

In this webinar, we’ll reveal findings from our national Top Tasks study of 1,000+ prospective students across student types and enrollment stages. You’ll discover what students actually want from your admissions, financial aid, and academic program pages—and where most institutions miss the mark.

What you’ll learn:

• The #1 website task that matters most to every student
• How student priorities shift by funnel stage, student type, and institution
• Common blind spots on your site that frustrate students, and hidden opportunities to engage them
• What happened when 100 higher ed pros tried to predict student priorities (and how often they were wrong)
• How to focus your content, structure your site, and settle internal debates with data

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