On-Demand Admissions Sales Training

Engaging in Echo Delta’s Admissions Sales Training & Coaching program has been truly enlightening for our admissions team. Emphasizing ethics in recruitment and the effective use of technology has not only brought our strategies in line with our institution’s core values but has also distinguished us in a competitive arena. The continuous mentorship and support provided have proven invaluable, ensuring our ongoing evolution and success.

John Robinson

Vice President of Enrollment Management
Webber International University

Equip Your Counselors to Connect, Convert, and Close at Scale

Most admissions counselors are hired for their enthusiasm and interpersonal skills, but not their background in consultative sales. And yet, they’re expected to guide students and families through one of the most emotionally and financially complex decisions of their lives. Our new on-demand admissions sales training gives your team the tools, structure, and confidence they need to succeed, whether they’re brand-new to admissions or looking to level up.

Each of our consultants began their careers as admissions counselors. They’ve conducted sales training in both higher education and corporate sectors, and have led admissions and enrollment offices and enterprises nationwide.

Admissions Sales Training Designed By People Who’ve Lived It

Unlike generic sales training, this course was created specifically for higher education by a team of veteran enrollment professionals:

Jeff Kallay, the industry’s leading voice on campus visit experiences
Chris Lewis, a seasoned admissions and sales pro with experience that spans both higher ed and industry
Emily Smith, a respected admissions tech leader who understands the data and tools that drive modern recruitment

Together, they bring a powerful blend of on-the-ground experience, strategic insight, and innovation, providing your team with training that’s both practical and future-ready.

What’s Inside the Training

This self-paced course includes 9 video-based modules, each designed to strengthen a different facet of the enrollment conversation. Key topics include:

Communicating ROI to value-conscious families
Becoming a trusted advisor, not a pushy salesperson
Understanding generational mindsets and family dynamics
Handling objections and managing difficult conversations
Leveraging CRM tools for smarter follow-up

Built to Work the Way You Do

Whether you’re onboarding new team members or reinforcing best practices mid-cycle, this training is flexible enough to fit your rhythm.

Use it as a standalone solution
Pair it with our one-on-one coaching
Combine it with our in-person sales training for maximum impact

Ready to Build a Stronger Admissions Team?

Reach out to talk about how on-demand sales training could work for you.