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Making Data Meaningful at Southeastern University

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Marketers and enrollment managers are swimming in data, but making it digestible and actionable is easier said than done. In this episode, we talk with Ken Reaves, Director of Research and Strategic Projects at Southeastern University. Ken is an expert when it comes to combining hardcore data and research with creative storytelling, and he’s got tons of advice for anybody looking to make their data more compelling and actionable.

We discuss:

  • synergies between marketing and institutional research
  • the specific techniques and thought processes he follows to create compelling, story-driven narratives that bring numbers to life
  • potential pitfalls associated with data-driven decision making
  • how to nurture a more data-driven culture.

Links in this Episode

Samantha Green Shorthand Website (public-facing version): The Disappearance of Samantha Green

Website: seu.edu

Shorthand web page builder: shorthand.com

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Jarrett is our VP of Strategy and the torchbearer for all things digital. Since joining us in 2014, he’s made it his mission to help clients seize the power of smarter marketing strategies—and reap the rewards.

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