Wrapping Up Fall Travel? 3 Tips to Help Prospects Cross the Application Finish Line

POV: You’re nearing the end of the fall travel season. You have been all over your territory and met with hundreds of students at college fairs and in classrooms. You have answered questions and told everyone who would listen about all of the benefits of an education at your college.

Marketing Online Programs? Own Your Backyard First

When it comes to marketing online degree programs, one of the most common mistakes we see clients make is advertising over too large of a geographic area.

Back to the Basics: 3 Simple Steps to Level Up Your Campus Visit

Michelle Rhodes, our Senior Director of Enrollment Consulting, is constantly on campuses across the nation evaluating visits. She has an eye for esthetics, always finding new opportunities to enhance campus beauty and sense of place. Now that it’s back-to-school season, funnels everywhere are resetting with prospective students and families heading …

[Research Report] Politics and College Choice: How Students’ Political Views Influence Where They Enroll

We’re very excited to announce the release of our new research report: Politics and College Choice. In this nationwide study of 1,000+ high school juniors and seniors, we wanted to understand the of influence students’ political views on where they enroll in school. We know that political climate is now …

Revolutionizing Enrollment Marketing With AI: Echo Delta Announces Strategic Partnership with enroll ml

We’ve got some exciting news to share: Echo Delta has officially teamed up with enroll ml in a strategic partnership that is set to revolutionize our enrollment and marketing strategies. With this collaboration, we will be able to leverage enroll ml’s advanced AI and machine learning platform in our enrollment …

What Willy Wonka Can Teach Us About Increasing Campus Visitors

Remember the movie Willy Wonka and the Chocolate Factory, the original 1971 film starring Gene Wilder? A character named Veruca Salt sang a song titled “I Want It Now,” and she wanted everything and wanted it now. Veruca reminds me of colleges and universities these days who want everything, and …

The Next Generation to Visit Your Campus

We experienced parents and their children as a co-purchasing unit for over 20 years with our Boomer/Millennial and Generation X/Generation Z visitors. With the Alpha Generation, we will experience three generations, or multigenerational campus visitors, most likely resulting in a tri-purchasing cohort.