Remember the movie Willy Wonka and the Chocolate Factory, the original 1971 film starring Gene Wilder? A character named Veruca Salt sang a song titled “I Want It Now,” and she wanted everything and wanted it now. Veruca reminds me of colleges and universities these days who want everything, and …
We experienced parents and their children as a co-purchasing unit for over 20 years with our Boomer/Millennial and Generation X/Generation Z visitors. With the Alpha Generation, we will experience three generations, or multigenerational campus visitors, most likely resulting in a tri-purchasing cohort.
As a higher education professional, I have seen how the decline in enrollment has affected institutions across the country. The enrollment cliff is the phenomenon in which higher education institutions experience a decline in student enrollment, and it can be challenging to overcome. This decline can be attributed to various …
It’s yield season in admissions, and enrollment departments across America are hard at work turning admitted students into enrolled students. We should always be in yield mode, as waiting until the late winter is much too late for this important work to begin. Just like March Madness, income taxes, and …
An article was published in Vox recently called, “The Incredible Shrinking Future of College” and it caught my attention. The subtitle intrigued me: “The population of college-age Americans is about to crash. It will change higher education forever.” Cue anything from George Streicher’s Music of the Macabre here. This article …
Higher education across the board is facing stressors unlike anything in the history of higher education, with arguably the most pressing being that of uncertain enrollment numbers.
In this unique study, we unpack findings from our recent attitudinal segmentation study of Gen X parents with college-bound students. We explore parents’ shared attitudes, opinions, and beliefs about higher education along with closer looks at other topics like parents’ trust in higher ed, views on campus safety, and the campus tour.
Many institutions include brand building in their strategic plans, but making those aspirations a reality is challenging. Brand development expert, Jennifer Holland, argues the best way to build an enduring brand is to focus on strong alignment between organizational, marketing, and people strategies. We discuss: Subscribe to the Higher …
After two years of canceled or virtual conferences, the in-person conference is back and I couldn’t be happier! I love attending, sponsoring, exhibiting, and presenting at higher education conferences. Especially those focused on enrollment, admission, marketing, and the campus visit. Friends, families and even co-workers chuckle at the ease and …
The campus visit is a make-or-break moment for traditional undergraduates. Yet, as schools around the country have made their way back to campus, selling the residential experience has been anything but business as usual. In this episode, we explore the current state of the campus visit and some of …