Marketing Online Programs? Own Your Backyard First
When it comes to marketing online degree programs, one of the most common mistakes we see clients make is advertising over too large of a geographic area.
Enrollment Strategy
The Problem with Enrollment Management (And How to Fix It) with Laurie Koehler
Enrollment management veteran, Laurie Koehler, explains the challenges facing enrollment management and key ways the practice needs to evolve.
Back to the Basics: 3 Simple Steps to Level Up Your Campus Visit
Michelle Rhodes, our Senior Director of Enrollment Consulting, is constantly on campuses across the nation evaluating visits. She has an eye for esthetics, always finding new opportunities to enhance campus beauty and sense of place. Now that it’s back-to-school season, funnels everywhere are resetting with prospective students and families heading …
[Research Report] Politics and College Choice: How Students’ Political Views Influence Where They Enroll
We’re very excited to announce the release of our new research report: Politics and College Choice. In this nationwide study of 1,000+ high school juniors and seniors, we wanted to understand the of influence students’ political views on where they enroll in school. We know that political climate is now …
Revolutionizing Enrollment Marketing With AI: Echo Delta Announces Strategic Partnership with enroll ml
We’ve got some exciting news to share: Echo Delta has officially teamed up with enroll ml in a strategic partnership that is set to revolutionize our enrollment and marketing strategies. With this collaboration, we will be able to leverage enroll ml’s advanced AI and machine learning platform in our enrollment …
How to Rejection-Proof Your Admissions Team: 8 Strategies to Build Sales Resilience
In this article, consultant Scott Rhodes provides eight real-life strategies to improve how your team handles rejection from prospective students.
Navigating FAFSA Delays: Proactive Strategies for Enrollment Teams
FAFSA delays have left admissions and financial aid teams with a short window to finalize packages and collect deposits. Here are some tips to help students and enrollment pros weather the FAFSA storm.
What Willy Wonka Can Teach Us About Increasing Campus Visitors
Remember the movie Willy Wonka and the Chocolate Factory, the original 1971 film starring Gene Wilder? A character named Veruca Salt sang a song titled “I Want It Now,” and she wanted everything and wanted it now. Veruca reminds me of colleges and universities these days who want everything, and …
The Next Generation to Visit Your Campus
We experienced parents and their children as a co-purchasing unit for over 20 years with our Boomer/Millennial and Generation X/Generation Z visitors. With the Alpha Generation, we will experience three generations, or multigenerational campus visitors, most likely resulting in a tri-purchasing cohort.
Overcoming the Enrollment Cliff: Strategies for Higher Ed During a Recession
As a higher education professional, I have seen how the decline in enrollment has affected institutions across the country. The enrollment cliff is the phenomenon in which higher education institutions experience a decline in student enrollment, and it can be challenging to overcome. This decline can be attributed to various …