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[Research Report] Politics and College Choice: How Students’ Political Views Influence Where They Enroll

We’re very excited to announce the release of our new research report: Politics and College Choice. In this nationwide study of 1,000+ high school juniors and seniors, we wanted to understand the of influence students’ political views on where they enroll in school. We know that political climate is now …

Revolutionizing Enrollment Marketing With AI: Echo Delta Announces Strategic Partnership with enroll ml

We’ve got some exciting news to share: Echo Delta has officially teamed up with enroll ml in a strategic partnership that is set to revolutionize our enrollment and marketing strategies. With this collaboration, we will be able to leverage enroll ml’s advanced AI and machine learning platform in our enrollment …

What Willy Wonka Can Teach Us About Increasing Campus Visitors

Remember the movie Willy Wonka and the Chocolate Factory, the original 1971 film starring Gene Wilder? A character named Veruca Salt sang a song titled “I Want It Now,” and she wanted everything and wanted it now. Veruca reminds me of colleges and universities these days who want everything, and …

The Next Generation to Visit Your Campus

We experienced parents and their children as a co-purchasing unit for over 20 years with our Boomer/Millennial and Generation X/Generation Z visitors. With the Alpha Generation, we will experience three generations, or multigenerational campus visitors, most likely resulting in a tri-purchasing cohort.

Overcoming the Enrollment Cliff: Strategies for Higher Ed During a Recession

As a higher education professional, I have seen how the decline in enrollment has affected institutions across the country. The enrollment cliff is the phenomenon in which  higher education institutions experience a decline in student enrollment, and it can be challenging to overcome. This decline can be attributed to various …

This Yield Season, Don’t Leave Out Your Most Important Partner

It’s yield season in admissions, and enrollment departments across America are hard at work turning admitted students into enrolled students. We should always be in yield mode, as waiting until the late winter is much too late for this important work to begin. Just like March Madness, income taxes, and …

Rightsizing: The Answer Higher Ed Doesn’t Want to Hear

An article was published in Vox recently called, “The Incredible Shrinking Future of College” and it caught my attention. The subtitle intrigued me: “The population of college-age Americans is about to crash. It will change higher education forever.” Cue anything from George Streicher’s Music of the Macabre here. This article …