Campus Visit Consulting
Both personally and professionally I am most grateful for our partnership with Echo Delta. Furman’s collaboration and relationship with Echo Delta have been inspiring and transformational on many levels.
Associate Vice President for Enrollment
You’re here because the data tells you, and your gut tells you, that the campus visit is important. We’re here to help you craft better campus visit experiences, and our collaborative process results in a blueprint that strategically aligns your campus visit experiences with your enrollment goals.
Transform Your Visit Program Into an Experience
The pandemic changed everything, including the campus visit, and now’s the time to invest in your visit program. Look to the future, and connect with your audience: Today’s Gen X parents have heightened concerns about safety and wellness, and their Gen Z students were raised in the experience economy. Both are discerning consumers. Both require attunement and attention across the campus visit experience.
Based on Echo Delta’s visit consultation, King’s College (PA) has seen a 15% increase in visitors to fall Open House programs. Total campus visits increased 25% from previous years and students visiting campus 3 or more times increased 46%. Due in large part to these increases, the number of freshman applications is running 10% ahead of previous cycles.
Improve Your Daily Visits and Events
We find that most campus visit programs are institutionally centric and are not designed for prospective students and families. We will immerse ourselves in all aspects of your campus visit; review your data and website; tour your campus; have lunch with your tour guides; and take photos. We will listen, eavesdrop, and ask great questions. And then we’ll produce a report that will help you connect with more best-fit students.
Increase Campus Visitors
When it comes to the campus visit, each step of your marketing plan matters. But it’s not always easy to get the right students to sign up (or show up). We’re here to help! We will take a deep dive into your visit data, review your existing campaigns, and identify what’s missing in your marketing strategy. Then, we’ll provide comprehensive recommendations on how to increase campus visitors, create desire, and decrease no-shows and cancellations.
Generate Campuswide Support
After we debrief your report with you, we’re going to return for the next stage of your consultation. We can meet with trustees, cabinet, faculty, staff, and any other stakeholders to champion the campus visit and illuminate their role in the campus visit program.
Facilitate Staff and Tour Guide Workshops
Your admission staff and tour guides are the heart of the campus visit. We’ve created content-rich and energizing presentations about the importance of the visit and their role in the visit. We cover tips, best practices, and generational information so your staff can provide exceptional customer service and be a day-maker for your visitors.
Most consults include these workshops:
Workshop for faculty and staff
Connecting with Gen X Parents and Gen Z Students
Understand the state of enrollment, meet today’s audience and become an expert on recruitment and admissions across the funnel.
Workshop for student guides
You Are Very Important – Lawn Mower Parents, Storytelling, and Tour Guide Best Practices
Learn about modern parents and students to optimize your campus visit. Get tips on introductions, expectation-setting, delivering the campus tour, and closing it with intention.