Campus Visit Consulting

Both personally and professionally I am most grateful for our partnership with Echo Delta. Furman’s collaboration and relationship with Echo Delta have been inspiring and transformational on many levels.

Brad Pochard

Associate Vice President for Enrollment
Furman University

You’re here because the data tells you, and your gut tells you, that the campus visit is important. We’re here to help you craft better campus visit experiences, and our collaborative process results in a blueprint that strategically aligns your campus visit experiences with your enrollment goals.

Transform Your Visit Program Into an Experience

The pandemic changed everything, including the campus visit, and now’s the time to invest in your visit program. Look to the future, and connect with your audience: Today’s Gen X parents have heightened concerns about safety and wellness, and their Gen Z students were raised in the experience economy. Both are discerning consumers. Both require attunement and attention across the campus visit experience.

Client Wins

Based on Echo Delta’s visit consultation, King’s College (PA) has seen a 15% increase in visitors to fall Open House programs. Total campus visits increased 25% from previous years and students visiting campus 3 or more times increased 46%. Due in large part to these increases, the number of freshman applications is running 10% ahead of previous cycles.

46%
increase in students visiting campus 3+ times

Improve Your Daily Visits and Events

We find that most campus visit programs are institutionally centric and are not designed for prospective students and families. We will immerse ourselves in all aspects of your campus visit; review your data and website; tour your campus; have lunch with your tour guides; and take photos. We will listen, eavesdrop, and ask great questions. And then we’ll produce a report that will help you connect with more best-fit students.

Increase Campus Visitors

When it comes to the campus visit, each step of your marketing plan matters. But it’s not always easy to get the right students to sign up (or show up). We’re here to help! We will take a deep dive into your visit data, review your existing campaigns, and identify what’s missing in your marketing strategy. Then, we’ll provide comprehensive recommendations on how to increase campus visitors, create desire, and decrease no-shows and cancellations.

Generate Campuswide Support

After we debrief your report with you, we’re going to return for the next stage of your consultation. We can meet with trustees, cabinet, faculty, staff, and any other stakeholders to champion the campus visit and illuminate their role in the campus visit program.

Facilitate Staff and Tour Guide Workshops

Your admission staff and tour guides are the heart of the campus visit. We’ve created content-rich and energizing presentations about the importance of the visit and their role in the visit. We cover tips, best practices, and generational information so your staff can provide exceptional customer service and be a day-maker for your visitors.

Most consults include these workshops:

Workshop for faculty and staff

Connecting with Gen X Parents and Gen Z Students

Understand the state of enrollment, meet today’s audience and become an expert on recruitment and admissions across the funnel.

Workshop for student guides

You Are Very Important – Lawn Mower Parents, Storytelling, and Tour Guide Best Practices

Learn about modern parents and students to optimize your campus visit. Get tips on introductions, expectation-setting, delivering the campus tour, and closing it with intention.

Thank you notes
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Kind words and compliments we've received from schools like yours.
“Your visit was energizing and inspiring in every way.”
Bethany Perkins
Assistant Vice President and Director of Admission
Miami University
“King’s College is grateful to Jeff Kallay and Echo Delta for their expert consultation. Since our collaboration, King’s College has seen a 15% increase in visitors to our fall Open House programs. The number of total campus visits is up 25% and the number of students that have visited campus 3 or more times has increased 46%.”
Chris Dearth
Vice President for Enrollment Management
King's College
“Both personally and professionally I am most grateful for our partnership with Echo Delta. Furman’s collaboration and relationship with Echo Delta have been inspiring and transformational on many levels.”
Brad Pochard
Associate Vice President for Enrollment
Furman University
“Jeff and the entire team at Echo Delta continue to be invaluable resources as we evolve our campus visit program. Both as a strategic partner and colleague, Jeff’s experience is second to none. I look forward to our continued partnership as we seek to make our visits more authentic, engaging and impactful.”
Anthony Cappa
Senior Director of Recruitment and Admissions
Duquesne University
“In the world of enrollment and campus visits, Jeff Kallay stands alone. His assessments and suggestions are tailored to the unique strengths of the university. His training for students and staff are some of the best professional development available. Working with Jeff is one of the best investments a campus can make.”
Mary Kreta
Vice President of Enrollment Management and Strategic Initiatives

University of Montana
“Jeff Kallay and Echo Delta have been excellent to work with! Jeff was instrumental in the development of our Campus Visit Center, and now with his work at Echo Delta, he has continued to partner with us as we grow and develop over the years. His insight and experience is unmatched, and we are very grateful for the opportunity to work with him.”
Morgan Alford, M.A.
Associate Director of Campus Visit Experience

The University of Alabama at Birmingham