Podcast

How to Evolve Your Campus Visit in 2025

W. Kent Barnds and Jeff Kallay join the show to discuss important behavioral shifts in how prospective students approach college visits and implications for the year ahead. Along the way, they explore why it’s time to treat campus visits as yield events, ways to integrate digital and physical experiences, and the importance of providing more value than students can find on social media.

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Jarrett is our VP of Strategy and the torchbearer for all things digital. Since joining us in 2014, he’s made it his mission to help clients seize the power of smarter marketing strategies—and reap the rewards.

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