Email and Marketing Automation
No matter what project we call Echo Delta with, they always deliver an awesome product. We appreciate the outstanding effort that has gone into the work you’ve done for us.
AVP for Enrollment (2015-2016)
Saint Leo University
Engaging Email Communication Across the Student Journey
Year after year, email remains one of the most trusted sources of information about your school. It’s also an indispensable tool for moving students from prospect to inquiry and beyond. At a time when ad blockers, VPNs, and privacy concerns are making targeting more difficult, email can help you authentically connect with right-fit students.
Tailored Messaging From Inquiry to Enrollment
We create email series for every stage of the enrollment journey. Using data from your CRM, we match your messaging with your prospects’ place in their college search process to nurture students from prospect to enrollment.
Audience Segmentation and Personalization
Based on data collected from individual users, we tailor messaging to include information we know to be of interest to them, such as programs, student life initiatives, and events.
Echo Delta can help you personalize emails based on:
- Student type
- Intended program of study
- Website pages they’ve visited
Creating the volume of high-quality email content you need to engage your prospects throughout their enrollment journey is a tall order. Our team of copywriters, designers, and marketing automation experts can help you lighten the burden by creating original email content that speaks authentically to your right-fit students and packaging it in sharp, custom email templates.
Echo Delta helped Saint Leo University use marketing automation and a custom digital admitted students checklist to improve app completion.
Custom Technology Integrations
Website, CRM, marketing automation, and digital advertising platforms work best when they operate as an integrated system. Echo Delta can help you get the most out of your technology investments by evaluating your marketing technologies and tying them together into a cohesive marketing technology stack.
Echo Delta is equipped with the cross-the-board talent, skill, and technological savvy to support the breadth and depth of innovative enrollment marketing and analyses needed for institutions to reach new heights and exceed their goals.
B. Matthew Corpus, Ph.D.
AVP for Enrollment Management
Florida Polytechnic University