Upcoming Webinar for Admissions Professionals • July 9, 2pm ET

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Why Sales Shouldn’t Be a Dirty Word in Admissions

In this episode, Jarrett sits down with higher ed consultant Chris Lewis to discuss how your admissions team can embrace sales during student recruitment—and steps you can take to do so.

The Performance Marketing Trap

Explore the pitfalls of relying solely on performance marketing to drive enrollment results and why integrating brand marketing is crucial for long-term success.

Modernizing Enrollment Management with Geoff Baird

Geoff Baird, CEO of EnrollML, shares practical people and technology insights for modernizing enrollment management. We discuss market dynamics, attention to foundational processes, and how the strategic use of data and machine learning technologies can drive student recruitment.

Optimizing the Campus Visit with Will Patch and Jeff Kallay

In this episode, we dig into the results of a fresh survey from Niche, exploring the campus visit from the perspective of students and parents. Joining the conversation is Will Patch, Senior Enrollment Insights leader at Niche, and Jeff Kallay, SVP of Enrollment Consulting at Echo Delta and leading campus …

Countdown to Google Analytics 4 with Chris Sietsema

Analytics expert Chris Sietsema of Teach to Fish Digital gives us an update on the current state of Google Analytics 4 (GA4). We discuss some of the most important differences between Universal Analytics and GA4, and some of the ways the switch to GA4 has already impacted higher ed marketers. …

Engaging New Audiences on Reddit at the University of Georgia

When it comes to social media for higher education, platforms like Instagram, Facebook, Twitter, Youtube, and TikTok dominate the conversation. In this episode, we leave that familiar territory behind to talk about a much less frequently used platform, Reddit. More specifically, we learn how the University of Georgia has been using Reddit to build their brand and reach new audiences with research and science related stories from their newsroom.