Building Better Agency Partnerships with Ryan Brown
What makes for a great institution/agency partnership? Ryan Brown, EVP and Co-Head of 160over90, and Jarrett Smith explore the foundations of successful agency relationships.
Higher Ed Marketing Lab
What makes for a great institution/agency partnership? Ryan Brown, EVP and Co-Head of 160over90, and Jarrett Smith explore the foundations of successful agency relationships.
Explore students’ changing relationship to the campus visit and implications for the year ahead.
Enrollment management veteran, Laurie Koehler, explains the challenges facing enrollment management and key ways the practice needs to evolve.
The challenges facing small private colleges are very real—but they’re not the whole story. In this episode, we talk to Scott Novak, former CEO of Underscore and Chief Development Officer at Carnegie, about how small colleges across the nation are adapting to enrollment trends and industry changes.
We recently conducted a nationwide survey to understand how college-bound students factor politics into their decision. We packaged it all up into a report, Politics and College Choice: How Students’ Political Views Influence Where They Enroll—and our results were informative and surprising. Today, Jarrett sits down with our research partner, Grant De Roo, to share three insights from the research they found most interesting.
In this episode, Jarrett sits down with author Ben Guttmann to discuss practical ways to simplify your marketing communication strategies.
In this episode, Jarrett sits down with higher ed consultant Chris Lewis to discuss how your admissions team can embrace sales during student recruitment—and steps you can take to do so.
Explore the pitfalls of relying solely on performance marketing to drive enrollment results and why integrating brand marketing is crucial for long-term success.
Discover how Flagler College has built a consistent and sustainable stream of engaging TikTok content through collaboration with students and a focus on quality.
Geoff Baird, CEO of EnrollML, shares practical people and technology insights for modernizing enrollment management. We discuss market dynamics, attention to foundational processes, and how the strategic use of data and machine learning technologies can drive student recruitment.