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Six Resources for Enrolling Your Next Class and Bringing Students Back This Fall.

The coronavirus pandemic has already cost your school millions of dollars. Many colleges and universities had to refund housing and tuition fees this spring. Countless institutions are planning to limit summer classes to an online-only format, if they’re planning to offer them at all. As you consider ways to attract new students for the fall semester, you should also be thinking about how you plan to retain current students. The following collection of interviews, articles, podcasts and blog posts will help you navigate the way.

1. Top 8 Recommendations for Enrollment Marketers During COVID-19

Just as enrollment leaders were starting to see deposits roll in and their fall 2020 class beginning to take form, the coronavirus hit the United States. Soon, students were sent home, faculty and staff were working remotely and “business as usual” was nowhere to be found. Many colleges and universities found themselves with tunnel vision as they scrambled to move their classes online and set up remote versions of essential student services.

2. Responding to COVID-19 at University of the Ozarks with President Richard Dunsworth

In this special episode, we talk with President Richard Dunsworth of the University of the Ozarks about the impact of COVID-19 on his school. From leadership in times of crisis to wide-ranging operational changes to the long-term impact this global crisis could have on the institution, we explore how one school is coping with profound and rapid change.

3. Coronavirus Response Plan for College Admissions

Colleges and college admissions teams have their hands more than full managing current and prospective students through the unprecedented coronavirus pandemic. Here is a 10-point plan to help you meet next year’s numbers.

4. 15 Fall Scenarios ‒ Higher Education in a Time of Social Distancing

It’s difficult to imagine higher education facing a more intense set of challenges than what we are seeing because of the COVID-19 pandemic. These challenges will likely be felt for years to come, but fall 2020 will test many of the standards and structures that we have come to associate with higher education.

5. University of Arizona President Outlines Plans for Bringing Students Back

Dr. Robert Robbins, president of the University of Arizona and a cardiac surgeon, talks to TODAY about his school’s plan to bring all 60,000 students and staff back to campus at the end of August. He says they’ve developed their own coronavirus test and antibody test, and while testing will be voluntary, he hopes most members of the university community will opt in. He adds that the school will have their own infirmary and will do their own contact tracing.

6. Here’s a List of Colleges’ Plans for Reopening in the Fall

The coronavirus pandemic has left higher education leaders facing difficult decisions about when to reopen campuses and how to go about it. The Chronicle is tracking individual colleges’ plans.

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Scott is a data-driven enrollment professional with two decades of experience directing the marketing and enrollment efforts of major universities. In his role as Senior Strategist, Scott serves as a knowledgeable consultant to our clients, providing them with expert guidance in the areas of on-site and remote enrollment, student searches, CRMs and higher education marketing.

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