Webinar

Designing for Decisions

What Students Really Want from Your Website • August 5

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Webinar

Avoiding Dead-End Recruitment Convos — Ask Better Questions, Get Real Answers

In this session, we’ll explore how to move beyond basic questions and uncover the real reasons behind a prospective student’s interest. We’ll use the ‘5 Why’s’ to peel back the layers, to get to the heart of their motivations. And then, we’ll employ the SPIN Selling approach—Situation, Problem, Implication, Need-payoff—to really connect. Learn to listen not just for what’s said, but what’s implied, turning casual remarks into actionable insights.

Free Resources:

Presentation Slides (PDF)

Why Sales Shouldn’t Be a Dirty Word in Admissions

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In a previous life, Alex worked as an industrial engineer for the world’s most famous Mouse. Today, he’s the President and big-picture thinker for another magic kingdom—Echo Delta.

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