Jarrett Smith

Partner / VP of Strategy

Jarrett is our Senior Vice President of Strategy, partner, and host of the Higher Ed Marketing Lab Podcast. He’s equal parts straight-shooting pragmatist and stalwart client advocate, and Echo Delta’s clients can count on him to be a faithful steward of their brand and their budget. Jarrett graduated from Florida Southern College in 2001 with a Bachelor of Arts in English and earned a Credential of Readiness (CORe) from Harvard Business School Online. When he’s not helping to shape the agency’s work, Jarrett can be found camping, boating, and mountain biking in the great outdoors.

Random Facts

I used to guide backpacking trips in New Mexico and spent a month with the National Outdoor Leadership School, where I learned how to navigate glaciers.

I’ve been called a serial hobbyist, and it’s 100 percent true. From roasting coffee to building cabinets to fly fishing, I’ve yet to meet a hobby I didn’t like. And the more frustrating the better.

I’m an unapologetic key lime pie snob. Nellie and Joe’s, folks, Nellie and Joe’s…

I’d say I’m a pretty mediocre musician, but somehow I was a member of a couple of notable central Florida bands. It’s what liberal arts majors do.

Professional & Civic Activities

  • City of Lakeland Social Media Task Force – Member
  • United Way of Central Florida Marketing Committee – Committee Member
  • The Lakelander Magazine – Contributing Editor

Jarrett’s Recent Writings