Brand vs. Performance Marketing: Playing the Long Game without Losing Your Shirt
Our SVP of Strategy, Jarrett Smith, makes that case for prioritizing brand advertising in university marketing plans.
Advertising & Creative
How to Write Content Gen Z Will Actually Read
Our Copywriter, Jenna MacFarlane, puts together some tips on how to engage younger readers, especially Gen Z, across platforms.
Responsible Revolution: Six Guiding Principles for Experimenting with Generative AI
Nine months after the spectacular public launch of ChatGPT3, the one question nearly every marketing leader has been asked is “So, what are we doing with AI?” The real answer is that marketers have been using different forms of AI for years. It’s just been doing boring, behind-the-scenes work like …
Fostering Collaboration Across Decentralized Marketing Teams at UT San Antonio
We speak with marketing leaders at the University of Texas at San Antonio and how operational changes they made during COVID led them to greater levels of collaboration across the universities decentralized marketing teams.
How to Give Better Feedback on Creative Work
Giving good feedback on creative work can be surprisingly tricky. Rachel Newell, Echo Delta’s Creative Director, discusses how to deliver the feedback your creative team needs to unlock their potential and do their best work.
Building a Better Acceptance Package
Though higher education marketers and admissions counselors work year-round to attract and retain students, one of the most impactful moments for an admissions campaign is the acceptance offer. A well-crafted acceptance package is a door opener that sets your admissions team up for success throughout the campaign cycle. Students are …
Harnessing the Power of Word of Mouth
Word of mouth holds a lot of sway in the college decision-making process, yet few schools have a deliberate plan for building buzz among their prospect base. Daniel Lemin, co-author of a new book titled Talk Triggers, recently stopped by the Higher Ed Marketing Lab to share some practical strategies …
Five Takeaways from Creative South 2018
We don’t have many fears at Echo Delta, but one thing that frightens us is recycling ideas. Our phobia is a constant push to bring fresh perspective and innovative ideas to our clients and one way that is possible is through inspiration from our peers. Late last week, we hit …
How We Make the Big Idea Happen
It’s easy! We lock ourselves away in a dark office, drain a Madison-Avenue-sized bottle of single-malt Scotch and then stumble out five minutes before the big, important client presentation with the Eureka moment in hand. The truth is a lot less romantic and always involves 99 percent Thomas Edison-like perspiration. …
A Finishing Touch: Using Tactile Design
Some people think print is dead — that fewer people are printing things and it’s all going digital. But there is still a very large portion of your brand that calls back to traditional elements. Each month, I get a water filter in the mail from a company called Soma …