I have been appointed to the American Marketing Association Foundation Board of Advisors for the 2026-27 term. It is an honor I take seriously, and I want to say a few words about why I agreed to serve. Most of my day is spent working with colleges and universities: presidents, …
Jarrett Smith explores the essential elements of strategy. Learn how strategy differs from activities like planning, why strategy doesn’t begin with goals, the importance of selective over-performance, and how to recognize a true strategy over something that merely sounds strategic.
Listen to Jaime Hunt, higher ed marketing expert and author of Heart Over Hype, as she explores empathy-driven leadership, psychological safety, and actionable tips to enhance team innovation and performance.
Alex Grodnik joins the pod to discuss storytelling, podcasting, and how universities can create one-of-a-kind content that captivates audiences.
Most higher ed advertisers focus on targeting and budget—but the best research shows that’s not what truly drives ROI. This checklist breaks down 10 proven strategies that make university ad campaigns more effective, from creative quality to pacing.
On social media, you should be posting content prospective and current students are proud to share—so we’ve put together five ways you can do that below.
In this episode, Jarrett sits down with author Ben Guttmann to discuss practical ways to simplify your marketing communication strategies.
Explore the pitfalls of relying solely on performance marketing to drive enrollment results and why integrating brand marketing is crucial for long-term success.
Our SVP of Strategy, Jarrett Smith, makes that case for prioritizing brand advertising in university marketing plans.
Our Copywriter, Jenna MacFarlane, puts together some tips on how to engage younger readers, especially Gen Z, across platforms.