I have been appointed to the American Marketing Association Foundation Board of Advisors for the 2026-27 term. It is an honor I take seriously, and I want to say a few words about why I agreed to serve. Most of my day is spent working with colleges and universities: presidents, …
Listen to Jaime Hunt, higher ed marketing expert and author of Heart Over Hype, as she explores empathy-driven leadership, psychological safety, and actionable tips to enhance team innovation and performance.
What makes for a great institution/agency partnership? Ryan Brown, EVP and Co-Head of 160over90, and Jarrett Smith explore the foundations of successful agency relationships.
Discover what today’s students think about politics—and how colleges and universities are navigating a charged political landscape Amid a divisive election season, we conducted a nationwide survey of 1,000+ high school students to understand how they think about campus and state politics when choosing a college. It gave us valuable …
The challenges facing small private colleges are very real—but they’re not the whole story. In this episode, we talk to Scott Novak, former CEO of Underscore and Chief Development Officer at Carnegie, about how small colleges across the nation are adapting to enrollment trends and industry changes.
We recently conducted a nationwide survey to understand how college-bound students factor politics into their decision. We packaged it all up into a report, Politics and College Choice: How Students’ Political Views Influence Where They Enroll—and our results were informative and surprising. Today, Jarrett sits down with our research partner, Grant De Roo, to share three insights from the research they found most interesting.
In this episode, Jarrett sits down with higher ed consultant Chris Lewis to discuss how your admissions team can embrace sales during student recruitment—and steps you can take to do so.
Geoff Baird, CEO of EnrollML, shares practical people and technology insights for modernizing enrollment management. We discuss market dynamics, attention to foundational processes, and how the strategic use of data and machine learning technologies can drive student recruitment.
Our SVP of Strategy, Jarrett Smith, considers whether Elon Musks’ foray into academia will be a hotbed of innovation or yet another tumultuous sideshow.
You’ve likely read the recent articles about the high numbers of enrollment professionals leaving the field for greener pastures. I’ve read them too and think there is a bit of a crisis within admissions teams across the country. Every campus my fellow consultants and I have visited this past winter …