Webinar for Admissions Professionals

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Building People-Powered Brands with Jennifer Holland

Many institutions include brand building in their strategic plans, but making those aspirations a reality is challenging. Brand development expert, Jennifer Holland, argues the best way to build an enduring brand is to focus on strong alignment between organizational, marketing, and people strategies. We discuss: Subscribe to the Higher …

Does Your School Need a Rebrand or a Brand Evolution?

Few higher ed marketing projects are as high-stakes and stress-inducing as a complete overhaul of your school’s brand. Fortunately, complete rebrands are often unnecessary. Instead, what’s needed is a brand evolution.