The Enrollment Brief - Echo Delta

The Enrollment Brief

Candid conversations on higher ed enrollment marketing from the team at Echo Delta.

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Latest Episodes

AI and the Fight for the Value of a College Degree

Is AI eroding the value of a college degree? Jarrett, Scott, and Jeff unpack what they're actually hearing on campuses, from AI-skeptical students to enrollment leaders wrestling with ROI questions that predate ChatGPT. They also push back on the AI job loss narrative and share what institutions must do now to prove their degrees still certify something machines can't replicate.
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Does Your Campus Pass the Vibe Check?

Families are starting to look past the Ivy League toward "vibe schools," campuses that blend academic strength with social energy, lifestyle appeal, and stability. In this episode, Jeff, Scott, and Jarrett unpack the Forbes article behind the trend, what these schools get right, and the practical first steps any campus can take to build a vibe of its own.
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AI Search: Higher Ed’s Brutally Honest Brand Mirror

Most conversations about AI search focus on visibility, but AI search tools have become an eerily accurate mirror of what the market actually thinks about your school. The implication? It's harder than ever to market your way out of a weak experience, and authenticity has never been a sharper competitive advantage.
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Why Starting Salaries Matter More Than Student Orgs in 2026

Are you selling the residential experience to a generation buying a career investment? Jarrett Smith, Scott Rhodes, and Jeff Kallay break down the shift toward transactional enrollment, why your program pages need an MBA-style overhaul, and how to market ROI without losing the hidden value of campus life.
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Do You Actually Have a Strategy?

Jarrett Smith explores the essential elements of strategy. Learn how strategy differs from activities like planning, why strategy doesn't begin with goals, the importance of selective over-performance, and how to recognize a true strategy over something that merely sounds strategic.
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Empathy-Driven Leadership with Jaime Hunt

Listen to Jaime Hunt, higher ed marketing expert and author of Heart Over Hype, as she explores empathy-driven leadership, psychological safety, and actionable tips to enhance team innovation and performance.
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Banishing Blah Blah Content from Your .EDU

Too much website content, not enough clarity? Echo Delta's SVP of Strategy, Jarrett Smith, dives into the pervasive issue of 'blah blah content' on college and university websites and three practical steps you can take to level up.
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Winter Haven, FL 33881

info@echodelta.co

863-877-3347

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