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Higher Ed Marketing Lab Podcast

Interviewing the brightest minds in marketing and higher education to uncover practical insights for your institution's marketing and enrollment efforts.

Banishing Blah Blah Content from Your .EDU

Too much website content, not enough clarity? Echo Delta's SVP of Strategy, Jarrett Smith, dives into the pervasive issue of 'blah blah content' on college and university websites and three practical steps you can take to level up.

Championing Small Colleges with Scott Novak

The challenges facing small private colleges are very real—but they’re not the whole story. In this episode, we talk to Scott Novak, former CEO of Underscore and Chief Development Officer at Carnegie, about how small colleges across the nation are adapting to enrollment trends and industry changes.

Politics and College Choice with Grant De Roo

We recently conducted a nationwide survey to understand how college-bound students factor politics into their decision. We packaged it all up into a report, Politics and College Choice: How Students’ Political Views Influence Where They Enroll—and our results were informative and surprising. Today, Jarrett sits down with our research partner, Grant De Roo, to share three insights from the research they found most interesting.

The Performance Marketing Trap

Explore the pitfalls of relying solely on performance marketing to drive enrollment results and why integrating brand marketing is crucial for long-term success.