Higher Ed Marketing Lab Podcast

Jarrett Smith explores the essential elements of strategy. Learn how strategy differs from activities like planning, why strategy doesn't begin with goals, the importance of selective over-performance, and how to recognize a true strategy over something that merely sounds strategic.

Listen to Jaime Hunt, higher ed marketing expert and author of Heart Over Hype, as she explores empathy-driven leadership, psychological safety, and actionable tips to enhance team innovation and performance.

Alex Grodnik joins the pod to discuss storytelling, podcasting, and how universities can create one-of-a-kind content that captivates audiences.

Too much website content, not enough clarity? Echo Delta's SVP of Strategy, Jarrett Smith, dives into the pervasive issue of 'blah blah content' on college and university websites and three practical steps you can take to level up.

What makes for a great institution/agency partnership? Ryan Brown, EVP and Co-Head of 160over90, and Jarrett Smith explore the foundations of successful agency relationships.

The challenges facing small private colleges are very real—but they’re not the whole story. In this episode, we talk to Scott Novak, former CEO of Underscore and Chief Development Officer at Carnegie, about how small colleges across the nation are adapting to enrollment trends and industry changes.

We recently conducted a nationwide survey to understand how college-bound students factor politics into their decision. We packaged it all up into a report, Politics and College Choice: How Students’ Political Views Influence Where They Enroll—and our results were informative and surprising. Today, Jarrett sits down with our research partner, Grant De Roo, to share three insights from the research they found most interesting.