Higher Ed Marketing Lab Podcast

Interviewing the brightest minds in marketing and higher education to uncover practical insights for your institution's marketing and enrollment efforts.

Building People-Powered Brands with Jennifer Holland

Many institutions include brand building in their strategic plans, but making those aspirations a reality is challenging. Brand development expert, Jennifer Holland, argues the best way to build an enduring brand is to focus on strong alignment between organizational, marketing, ...

The State of the Campus Visit With Jeff Kallay

The campus visit is a make-or-break moment for traditional undergraduates. Yet, as schools around the country have made their way back to campus, selling the residential experience has been anything but business as usual. In this episode, we explore ...

Making DEI Practical at University of St. Thomas

Hear from two marketing leaders at the University of St. Thomas - Minnesota about their efforts to make diversity, equity, and inclusion less intimidating and more actionable for their marketing team and the work they produce.

Managing a Team That Spans Four Generations

In the fourth and final episode of our VP Summer Series, we talk with Kevin Kropf, EVP of Enrollment at Drury University, about generational theory and managing teams that span multiple generations.

Trusted Advisors: Working Well with the Board of Trustees

In this episode, we sit down with Joel Bauman, SVP of Enrollment at Duquesne University, and Karen Foust, former EVP of Enrollment at Hendrix College, to talk about the finer points of building collaborative, productive relationships with board members.

Understanding Financial Aid Leveraging with Dr. Jimmy Jung

In this episode, Dr. Jimmy Jung joins us to talk about financial aid leveraging--the common and sometimes controversial practice of using data-driven approaches to inform how schools use institutional funds to manage enrollment and tuition revenue.