The Problem with Enrollment Management (And How to Fix It) with Laurie Koehler
Enrollment management veteran, Laurie Koehler, explains the challenges facing enrollment management and key ways the practice needs to evolve.
Latest Episodes
Championing Small Colleges with Scott Novak
The challenges facing small private colleges are very real—but they’re not the whole story. In this episode, we talk to Scott Novak, former CEO of Underscore and Chief Development Officer at Carnegie, about how small colleges across the nation are adapting to enrollment trends and industry changes.
Politics and College Choice with Grant De Roo
We recently conducted a nationwide survey to understand how college-bound students factor politics into their decision. We packaged it all up into a report, Politics and College Choice: How Students’ Political Views Influence Where They Enroll—and our results were informative and surprising. Today, Jarrett sits down with our research partner, Grant De Roo, to share three insights from the research they found most interesting.
How to Craft Clear Messages that Win with Ben Guttmann
In this episode, Jarrett sits down with author Ben Guttmann to discuss practical ways to simplify your marketing communication strategies.
Why Sales Shouldn’t Be a Dirty Word in Admissions
In this episode, Jarrett sits down with higher ed consultant Chris Lewis to discuss how your admissions team can embrace sales during student recruitment—and steps you can take to do so.
The Performance Marketing Trap
Explore the pitfalls of relying solely on performance marketing to drive enrollment results and why integrating brand marketing is crucial for long-term success.
Amplifying Student Voices on TikTok with Morgan Goodwill
Discover how Flagler College has built a consistent and sustainable stream of engaging TikTok content through collaboration with students and a focus on quality.
Modernizing Enrollment Management with Geoff Baird
Geoff Baird, CEO of EnrollML, shares practical people and technology insights for modernizing enrollment management. We discuss market dynamics, attention to foundational processes, and how the strategic use of data and machine learning technologies can drive student recruitment.
Optimizing the Campus Visit with Will Patch and Jeff Kallay
In this episode, we dig into the results of a fresh survey from Niche, exploring the campus visit from the perspective of students and parents. Joining the conversation is Will Patch, Senior Enrollment Insights leader at Niche, and Jeff Kallay, ...
Countdown to Google Analytics 4 with Chris Sietsema
Analytics expert Chris Sietsema of Teach to Fish Digital gives us an update on the current state of Google Analytics 4 (GA4). We discuss some of the most important differences between Universal Analytics and GA4, and some of the ways ...
