Alex Nikdel


In a previous life, Alex worked as an industrial engineer for the world’s most famous Mouse. Today, he’s the President and big-picture thinker for another magic kingdom—Echo Delta. Since his arrival in 2009, Alex’s penchant for process efficiency and digital marketing chops has helped Echo Delta evolve from a print-predominant shop to a more digitally focused agency (and triple in size along the way). 

A consultant at heart, Alex has never been the “mind your own business” type. Lucky for all involved, he puts his knack for sussing out obstacles and opportunities to good use as the first point of contact for new clients. Alex graduated from the University of Florida with a Bachelor of Science in industrial and systems engineering. Since then, he’s received Board-Certified Brand Strategist designation from The Brand Establishment. In a perfect world, Alex’s life would look like a Jimmy Buffet song, the Gators would never lose, and nobody would use those tiny business cards.

Random Facts

I am over 6-and-a-half feet tall. No, I didn’t play basketball. Yes, the weather is just fine up here.

I am a rabid Florida Gators fan. A local news channel documented my cross-country road trip to the UF National Championship game.

I love to ski on both water and snow.

I’ve been in the Magic Kingdom tunnels and once took a parking tram on a joyride.

Professional & Civic Activities

  • Central Florida Development Council – Investor
  • Lakeland EDC – Investor
  • Winter Haven EDC – Board Member/Investor
  • Leadership Winter Haven Class XXXIII – Graduate
  • Winter Haven Chamber of Commerce – Board VP, Government & Legislative Affairs
  • Polk Vision – Governing Board President
  • American Advertising Federation – Silver Medal Award Recipient

Alex’s Recent Writings