Brand vs. Performance Marketing: Playing the Long Game without Losing Your Shirt
Our SVP of Strategy, Jarrett Smith, makes that case for prioritizing brand advertising in university marketing plans.
Digital Marketing
Engaging New Audiences on Reddit at the University of Georgia
When it comes to social media for higher education, platforms like Instagram, Facebook, Twitter, Youtube, and TikTok dominate the conversation. In this episode, we leave that familiar territory behind to talk about a much less frequently used platform, Reddit. More specifically, we learn how the University of Georgia has been using Reddit to build their brand and reach new audiences with research and science related stories from their newsroom.
Marketing Analytics: How to Build Your Team’s Credibility and Data Savvy
Tracking and attributing marketing activities in the real world is far from straightforward. In this episode, analytics consultant and agency vet, Chris Sietsema, explains how analytics-savvy organizations get it right.
Getting Your Campus Social Media Strategy Right
Arguably, social media managers have one of the most demanding yet least understood jobs in higher ed marketing. The hours are long, the visibility is high, and the resources to do the job well are often lacking. Enter Liz Gross, CEO of social listening agency Campus Sonar. A higher ed …
How to Optimize Your Website for Search in 2021
Echo Delta’s Senior SEO Strategist, Catherine Reich, joins us to discuss the long-term trends shaping organic search today, along with a major algorithm update Google will be rolling out in 2021.
Journey Mapping at Mayo Clinic College of Medicine and Science
Companies like Amazon, GoPro, Zappos, Uber, and Apple have demonstrated again and again that having a deep understanding of who one’s customers are and how they make decisions is one of the most powerful competitive advantages an organization can possess. Over the years, marketers have devised a number of tools …
Podcasting at Penn State’s McCourtney Institute for Democracy with Jenna Spinelle
Podcasting ranks right up there with influencer marketing and AI as one of the most hyped marketing trends over the last few years. But what’s really involved in launching a podcast, what’s the potential pay-off, and is it too late for your school to jump on the podcast train? We …
How to Gracefully Sunset a Tired Social Media Account with Rebecca Stapley
Rebecca Stapley joins us to talk about social media, and specifically, what do when you suspect it’s time to sunset a social media account that’s outlived its usefulness. During her time as Assistant Director of Social Media at Nazareth College, Rebecca gained first-hand experience with this potentially touchy topic as …
Humanizing the Digital Experience and more from eduWeb 2019 with Jason Buzzell
Jason Buzzell is Director of Digital Communications at the University of Nebraska at Omaha. We met up with Jason at the 2019 eduWeb conference to reflect on some of the most interesting ideas and themes we encountered at this year’s conference, including: How to humanize digital experiences (which was the …
People, Process & Technology with UCF’s Dr. Jennifer Sumner
We’ll be talking with Dr. Jennifer Sumner about people, process, and technology, within the University of Central Florida‘s online program. In this wide ranging conversation, we hear about UCF Connect, the university’s success coaching program for online students. We hear how the university is leveraging SalesForce and other technologies to …