Higher Ed Marketing Lab Podcast

Interviewing the brightest minds in marketing and higher education to uncover practical insights for your institution's marketing and enrollment efforts.

Modernizing Enrollment Management with Geoff Baird

Geoff Baird, CEO of EnrollML, shares practical people and technology insights for modernizing enrollment management. We discuss market dynamics, attention to foundational processes, and how the strategic use of data and machine learning technologies can drive student recruitment.

Optimizing the Campus Visit with Will Patch and Jeff Kallay

In this episode, we dig into the results of a fresh survey from Niche, exploring the campus visit from the perspective of students and parents. Joining the conversation is Will Patch, Senior Enrollment Insights leader at Niche, and Jeff Kallay, ...

Countdown to Google Analytics 4 with Chris Sietsema

Analytics expert Chris Sietsema of Teach to Fish Digital gives us an update on the current state of Google Analytics 4 (GA4). We discuss some of the most important differences between Universal Analytics and GA4, and some of the ways ...

Engaging New Audiences on Reddit at the University of Georgia

When it comes to social media for higher education, platforms like Instagram, Facebook, Twitter, Youtube, and TikTok dominate the conversation. In this episode, we leave that familiar territory behind to talk about a much less frequently used platform, Reddit. More specifically, we learn how the University of Georgia has been using Reddit to build their brand and reach new audiences with research and science related stories from their newsroom.

Building People-Powered Brands with Jennifer Holland

Many institutions include brand building in their strategic plans, but making those aspirations a reality is challenging. Brand development expert, Jennifer Holland, argues the best way to build an enduring brand is to focus on strong alignment between organizational, ...

The State of the Campus Visit With Jeff Kallay

The campus visit is a make-or-break moment for traditional undergraduates. Yet, as schools around the country have made their way back to campus, selling the residential experience has been anything but business as usual. In this episode, we explore ...

Making DEI Practical at University of St. Thomas

Hear from two marketing leaders at the University of St. Thomas - Minnesota about their efforts to make diversity, equity, and inclusion less intimidating and more actionable for their marketing team and the work they produce.

Managing a Team That Spans Four Generations

In the fourth and final episode of our VP Summer Series, we talk with Kevin Kropf, EVP of Enrollment at Drury University, about generational theory and managing teams that span multiple generations.