Higher Ed Marketing Lab Podcast

Interviewing the brightest minds in marketing and higher education to uncover practical insights for your institution's marketing and enrollment efforts.

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Latest Episodes

Trusted Advisors: Working Well with the Board of Trustees

In this episode, we sit down with Joel Bauman, SVP of Enrollment at Duquesne University, and Karen Foust, former EVP of Enrollment at Hendrix College, to talk about the finer points of building collaborative, productive relationships with board members.
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Understanding Financial Aid Leveraging with Dr. Jimmy Jung

In this episode, Dr. Jimmy Jung joins us to talk about financial aid leveraging--the common and sometimes controversial practice of using data-driven approaches to inform how schools use institutional funds to manage enrollment and tuition revenue.
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How to Give Better Feedback on Creative Work

Giving good feedback on creative work can be surprisingly tricky. Rachel Newell, Echo Delta's Creative Director, discusses how to deliver the feedback your creative team needs to unlock their potential and do their best work.
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Getting Your Campus Social Media Strategy Right

Arguably, social media managers have one of the most demanding yet least understood jobs in higher ed marketing. The hours are long, the visibility is high, and the resources to do the job well are often lacking. Enter Liz Gross, ...
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How to Optimize Your Website for Search in 2021

Echo Delta's Senior SEO Strategist, Catherine Reich, joins us to discuss the long-term trends shaping organic search today, along with a major algorithm update Google will be rolling out in 2021. 
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Journey Mapping at Mayo Clinic College of Medicine and Science

Companies like Amazon, GoPro, Zappos, Uber, and Apple have demonstrated again and again that having a deep understanding of who one’s customers are and how they make decisions is one of the most powerful competitive advantages an organization can possess. ...
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