Higher Ed Marketing Lab Podcast

Interviewing the brightest minds in marketing and higher education to uncover practical insights for your institution's marketing and enrollment efforts.

Engaging New Audiences on Reddit at the University of Georgia

When it comes to social media for higher education, platforms like Instagram, Facebook, Twitter, Youtube, and TikTok dominate the conversation. In this episode, we leave that familiar territory behind to talk about a much less frequently used platform, Reddit. More specifically, we learn how the University of Georgia has been using Reddit to build their brand and reach new audiences with research and science related stories from their newsroom.

Building People-Powered Brands with Jennifer Holland

Many institutions include brand building in their strategic plans, but making those aspirations a reality is challenging. Brand development expert, Jennifer Holland, argues the best way to build an enduring brand is to focus on strong alignment between organizational, ...

The State of the Campus Visit With Jeff Kallay

The campus visit is a make-or-break moment for traditional undergraduates. Yet, as schools around the country have made their way back to campus, selling the residential experience has been anything but business as usual. In this episode, we explore ...

Making DEI Practical at University of St. Thomas

Hear from two marketing leaders at the University of St. Thomas - Minnesota about their efforts to make diversity, equity, and inclusion less intimidating and more actionable for their marketing team and the work they produce.

Managing a Team That Spans Four Generations

In the fourth and final episode of our VP Summer Series, we talk with Kevin Kropf, EVP of Enrollment at Drury University, about generational theory and managing teams that span multiple generations.

Trusted Advisors: Working Well with the Board of Trustees

In this episode, we sit down with Joel Bauman, SVP of Enrollment at Duquesne University, and Karen Foust, former EVP of Enrollment at Hendrix College, to talk about the finer points of building collaborative, productive relationships with board members.