Higher Ed Marketing Lab Podcast

Too much website content, not enough clarity? Echo Delta's SVP of Strategy, Jarrett Smith, dives into the pervasive issue of 'blah blah content' on college and university websites and three practical steps you can take to level up.

What makes for a great institution/agency partnership? Ryan Brown, EVP and Co-Head of 160over90, and Jarrett Smith explore the foundations of successful agency relationships.

The challenges facing small private colleges are very real—but they’re not the whole story. In this episode, we talk to Scott Novak, former CEO of Underscore and Chief Development Officer at Carnegie, about how small colleges across the nation are adapting to enrollment trends and industry changes.

We recently conducted a nationwide survey to understand how college-bound students factor politics into their decision. We packaged it all up into a report, Politics and College Choice: How Students’ Political Views Influence Where They Enroll—and our results were informative and surprising. Today, Jarrett sits down with our research partner, Grant De Roo, to share three insights from the research they found most interesting.

In this episode, Jarrett sits down with author Ben Guttmann to discuss practical ways to simplify your marketing communication strategies.

Explore the pitfalls of relying solely on performance marketing to drive enrollment results and why integrating brand marketing is crucial for long-term success.