Higher Ed Marketing Lab Podcast

Interviewing the brightest minds in marketing and higher education to uncover practical insights for your institution's marketing and enrollment efforts.

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Latest Episodes

People, Process & Technology with UCF’s Dr. Jennifer Sumner

We’ll be talking with Dr. Jennifer Sumner about people, process, and technology, within the University of Central Florida‘s online program. In this wide ranging conversation, we hear about UCF Connect, the university’s success coaching program for online students. We hear ...
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A Public Relations Primer with Barbara Pierce

If you’ve ever felt that public relations was a mysterious black box, then this episode is for you. We discuss public relations for higher ed with Barbara Pierce, president of Tipping Point Communications. Barbara has over 25 years experience leading global, ...
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Growing Enrollment at University of the Ozarks (Part 2)

This is part two of a two-part episode in which we explore how the University of the Ozarks, a small, private, liberal arts university in rural Arkansas, has managed to consistently grow enrollment despite the challenges facing small private schools. ...
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Growing Enrollment at University of the Ozarks (Part 1)

Small, private liberal arts colleges face significant headwinds as they try to grow enrollment. Despite these challenges, University of the Ozarks, Arkansas’ oldest private liberal arts university, has managed to buck this trend. In part one of this two-part episode, ...
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Making Data Meaningful at Southeastern University

Marketers and enrollment managers are swimming in data, but making it digestible and actionable is easier said than done. In this episode, we talk with Ken Reaves, Director of Research and Strategic Projects at Southeastern University. Ken is an expert ...
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CRM-Powered Digital Marketing at Messiah College / ep. 6

Historically, CRMs have been seen as a tool for Admissions, but today’s CRMs are capable of so much more. In this episode, Kris Hardy, Director of Web and Digital Marketing at Messiah College, stops by to share how the school’s CRM ...
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Engineering Word of Mouth with Daniel Lemin

Research suggests roughly 75% of students use word of mouth to help determine what school to attend, yet few schools have an intentional strategy for generating positive word of mouth. In this episode, we talk with Daniel Lemin, co-author along ...
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Uncovering Hidden Audience Insights with Susan Baier

Susan Baier’s research focuses on uncovering how groups of people think and feel as they make important decisions, like selecting a college. We discuss specific ways schools have used her research to improve their enrollment and advancement efforts by better ...
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Guerrilla Website Governance with Shelley Keith

We talk non-invasive website governance strategies with Shelley Keith, Senior Strategist at Modern Tribe. Links in this Episode Web Governance Facebook group Shelley Keith on Twitter Transcript Jarrett Smith: Hello, everyone and welcome to the Higher Ed Marketing Lab. I’m ...
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