Higher Ed Marketing Lab Podcast

Jul 1, 2021

Understanding Financial Aid Leveraging with Dr. Jimmy Jung

In this episode, Dr. Jimmy Jung joins us to talk about financial aid leveraging--the common and sometimes controversial practice of using data-driven approaches to inform how schools use institutional funds to manage enrollment and tuition revenue.

Listen

Jun 2, 2021

How to Give Better Feedback on Creative Work

Giving good feedback on creative work can be surprisingly tricky. Rachel Newell, Echo Delta's Creative Director, discusses how to deliver the feedback your creative team needs to unlock their potential and do their best work.

Listen

Mar 18, 2021

Marketing Analytics: How to Build Your Team’s Credibility and Data Savvy

Tracking and attributing marketing activities in the real world is far from straightforward. In this episode, analytics consultant and agency vet, Chris Sietsema, explains how analytics-savvy organizations get it right.

Listen

Feb 19, 2021

Strategies for Engaging Parents During College Search

In this episode, we talk with Will Patch from Niche.com about strategies for more effectively engaging parents during the college search process and review the results of a recent parent survey his team conducted.

Listen

Feb 5, 2021

Getting Your Campus Social Media Strategy Right

Arguably, social media managers have one of the most demanding yet least understood jobs in higher ed marketing. The hours are long, the visibility is high, and the resources to do the job well are often lacking. Enter Liz Gross, ...

Listen

Jan 22, 2021

How to Optimize Your Website for Search in 2021

Echo Delta's Senior SEO Strategist, Catherine Reich, joins us to discuss the long-term trends shaping organic search today, along with a major algorithm update Google will be rolling out in 2021.

Listen

Dec 4, 2020

Journey Mapping at Mayo Clinic College of Medicine and Science

Companies like Amazon, GoPro, Zappos, Uber, and Apple have demonstrated again and again that having a deep understanding of who one’s customers are and how they make decisions is one of the most powerful competitive advantages an organization can possess. ...

Listen

Mar 26, 2020

Responding to COVID-19 at University of the Ozarks with President Richard Dunsworth

In this special episode, we talk with President Richard Dunsworth of the University of the Ozarks about the impact of COVID-19 on his school. From leadership in times of crisis to wide-ranging operational changes to the long-term impact this global ...

Listen

Feb 14, 2020

Podcasting at Penn State’s McCourtney Institute for Democracy with Jenna Spinelle

Podcasting ranks right up there with influencer marketing and AI as one of the most hyped marketing trends over the last few years. But what’s really involved in launching a podcast, what’s the potential pay-off, and is it too late ...

Listen

Jan 24, 2020

How to Gracefully Sunset a Tired Social Media Account with Rebecca Stapley

Rebecca Stapley joins us to talk about social media, and specifically, what do when you suspect it’s time to sunset a social media account that’s outlived its usefulness. During her time as Assistant Director of Social Media at Nazareth College, ...

Listen

The Enrollment Brief

Understanding Financial Aid Leveraging with Dr. Jimmy Jung

How to Give Better Feedback on Creative Work

Marketing Analytics: How to Build Your Team’s Credibility and Data Savvy

Strategies for Engaging Parents During College Search

Getting Your Campus Social Media Strategy Right

How to Optimize Your Website for Search in 2021

Journey Mapping at Mayo Clinic College of Medicine and Science

Responding to COVID-19 at University of the Ozarks with President Richard Dunsworth

Podcasting at Penn State’s McCourtney Institute for Democracy with Jenna Spinelle

How to Gracefully Sunset a Tired Social Media Account with Rebecca Stapley

Meet your host, Jarrett Smith

Ready To Partner With Us?