Becoming a VP (Or Becoming One on Another Campus)
We talk with Mary Napier of Napier Executive Search about what it takes to be a strong candidate for a VP-level enrollment position.
Latest Episodes
Understanding Financial Aid Leveraging with Dr. Jimmy Jung
In this episode, Dr. Jimmy Jung joins us to talk about financial aid leveraging--the common and sometimes controversial practice of using data-driven approaches to inform how schools use institutional funds to manage enrollment and tuition revenue.
How to Give Better Feedback on Creative Work
Giving good feedback on creative work can be surprisingly tricky. Rachel Newell, Echo Delta's Creative Director, discusses how to deliver the feedback your creative team needs to unlock their potential and do their best work.
Marketing Analytics: How to Build Your Team’s Credibility and Data Savvy
Tracking and attributing marketing activities in the real world is far from straightforward. In this episode, analytics consultant and agency vet, Chris Sietsema, explains how analytics-savvy organizations get it right.
Strategies for Engaging Parents During College Search
In this episode, we talk with Will Patch from Niche.com about strategies for more effectively engaging parents during the college search process and review the results of a recent parent survey his team conducted.
Getting Your Campus Social Media Strategy Right
Arguably, social media managers have one of the most demanding yet least understood jobs in higher ed marketing. The hours are long, the visibility is high, and the resources to do the job well are often lacking. Enter Liz Gross, ...
How to Optimize Your Website for Search in 2021
Echo Delta's Senior SEO Strategist, Catherine Reich, joins us to discuss the long-term trends shaping organic search today, along with a major algorithm update Google will be rolling out in 2021.
Journey Mapping at Mayo Clinic College of Medicine and Science
Companies like Amazon, GoPro, Zappos, Uber, and Apple have demonstrated again and again that having a deep understanding of who one’s customers are and how they make decisions is one of the most powerful competitive advantages an organization can possess. ...
Responding to COVID-19 at University of the Ozarks with President Richard Dunsworth
In this special episode, we talk with President Richard Dunsworth of the University of the Ozarks about the impact of COVID-19 on his school. From leadership in times of crisis to wide-ranging operational changes to the long-term impact this global ...
Podcasting at Penn State’s McCourtney Institute for Democracy with Jenna Spinelle
Podcasting ranks right up there with influencer marketing and AI as one of the most hyped marketing trends over the last few years. But what’s really involved in launching a podcast, what’s the potential pay-off, and is it too late ...
