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Avatar photoJarrett Smith

Jarrett Smith is the Senior Vice President of Strategy and a partner at Echo Delta, where he oversees market research, creative development, and media strategy for a nationwide roster of higher education clients. He also hosts Echo Delta's Higher Ed Marketing Lab podcast. As a small college graduate and former public school teacher, Jarrett brings a lifelong passion for education and an abiding belief in its power to change the trajectories of individuals and communities. 10 Random Things For the most part, my idea of fun involves things that are really only fun in retrospect. I've completed the Goruck Challenge twice and walked 35 miles in a day as part of Ruck Across America. I'm also a certified CrossFit instructor, which really isn't even fun in retrospect. I grew up within a mile of my wife, went to the same elementary, high school, and college, and had a ton of mutual friends, but didn't meet her until we were both teachers at the same school. I'd say I'm a pretty mediocre musician, but somehow I was a member of a couple of notable central Florida bands. It's what liberal arts majors do. As a teenager, I won state medals in road cycling for the time trial, criterium, and road race. Yes, that involved a significant amount of spandex. I've got an uncontrollable sweet tooth, and I'm an unapologetic key lime pie snob. Nellie and Joe's, folks, Nellie and Joe's… I'm an Eagle Scout, and I've got the knot-tying chops to prove it. I used to guide backpacking trips in New Mexico, and spent a month with the National Outdoor Leadership School, learning how to navigate glaciers and rock climb in the Pacific Northwest. I'm the father of two rowdy, handsome, and endlessly energetic boys that say things like, "This bird will explode your mind." Personally, I'm in favor of the Oxford comma. I'm pretty sure there's no situation in life that can't be made better by week on the Appalachian Trail. That or AC/DC's "It's a Long Way to the Top" cranked up to 11.

Campus Visit Trends: Insights from the 2025 CIVSA Conference with Jeff Kallay

Jul 18, 2025Jul 1, 2025 by Jarrett Smith

Just back from this year’s Collegiate Information and Visitor Services Association (CIVSA) conference, Jeff Kallay joins the show to share what he heard and what campus visit professionals across the country are really struggling with right now.

Categories Enrollment Strategy

Do You Actually Have a Strategy?

Jul 18, 2025Jun 13, 2025 by Jarrett Smith

Jarrett Smith explores the essential elements of strategy. Learn how strategy differs from activities like planning, why strategy doesn’t begin with goals, the importance of selective over-performance, and how to recognize a true strategy over something that merely sounds strategic.

Categories Advertising & Creative, Digital Marketing, Enrollment Strategy

Empathy-Driven Leadership with Jaime Hunt

Jul 18, 2025May 5, 2025 by Jarrett Smith

Listen to Jaime Hunt, higher ed marketing expert and author of Heart Over Hype, as she explores empathy-driven leadership, psychological safety, and actionable tips to enhance team innovation and performance.

Categories Advertising & Creative, Culture & Community, Enrollment Strategy

High-Impact Podcast Storytelling with Alex Grodnik

Jul 18, 2025Apr 9, 2025 by Jarrett Smith

Alex Grodnik joins the pod to discuss storytelling, podcasting, and how universities can create one-of-a-kind content that captivates audiences.

Categories Advertising & Creative, Brand Development, Digital Marketing

Banishing Blah Blah Content from Your .EDU

Jul 18, 2025Mar 7, 2025 by Jarrett Smith

Too much website content, not enough clarity? Echo Delta’s SVP of Strategy, Jarrett Smith, dives into the pervasive issue of ‘blah blah content’ on college and university websites and three practical steps you can take to level up.

Categories Digital Marketing, Web Development

10 Proven Strategies to Boost ROI in Higher Education Advertising

Feb 26, 2025Feb 25, 2025 by Jarrett Smith

Most higher ed advertisers focus on targeting and budget—but the best research shows that’s not what truly drives ROI. This checklist breaks down 10 proven strategies that make university ad campaigns more effective, from creative quality to pacing.

Categories Advertising & Creative

Winning Over Parents: 3 Essential Steps to Boost Yield This Enrollment Season

Feb 21, 2025Feb 21, 2025 by Jarrett Smith

Want to boost your yield this season? Gen X parents are the ultimate decision influencers in college enrollment—but most schools fail to engage them effectively. Here’s how to build trust, communicate clearly, and turn parents into your best enrollment allies.

Categories Enrollment Strategy

Building Better Agency Partnerships with Ryan Brown

Jul 18, 2025Feb 10, 2025 by Jarrett Smith

What makes for a great institution/agency partnership? Ryan Brown, EVP and Co-Head of 160over90, and Jarrett Smith explore the foundations of successful agency relationships.

Categories Brand Development, Culture & Community

Ready to Refresh Your Campus Visit? Here’s Your Game Plan. 

Jan 22, 2025Jan 22, 2025 by Jarrett Smith

Students are changing how and when they visit campus. W. Kent Barnds of Augustana College and Echo Delta’s own Jeff Kallay, share insights into how colleges and universities can reimagine the campus visit. Their advice offers a roadmap for creating visits that resonate with today’s prospective students and their families

Categories Enrollment Strategy

How to Evolve Your Campus Visit in 2025

Jul 18, 2025Jan 19, 2025 by Jarrett Smith

Explore students’ changing relationship to the campus visit and implications for the year ahead.

Categories Enrollment Strategy
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