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Designing for Decisions

What Students Really Want from Your Website • August 5

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Empathy-Driven Leadership with Jaime Hunt

Listen to Jaime Hunt, higher ed marketing expert and author of Heart Over Hype, as she explores empathy-driven leadership, psychological safety, and actionable tips to enhance team innovation and performance.

Building Better Agency Partnerships with Ryan Brown

What makes for a great institution/agency partnership? Ryan Brown, EVP and Co-Head of 160over90, and Jarrett Smith explore the foundations of successful agency relationships.

Politics and College Choice: How Students’ Views Influence Where They Enroll

Discover what today’s students think about politics—and how colleges and universities are navigating a charged political landscape Amid a divisive election season, we conducted a nationwide survey of 1,000+ high school students to understand how they think about campus and state politics when choosing a college. It gave us valuable …

Championing Small Colleges with Scott Novak

The challenges facing small private colleges are very real—but they’re not the whole story. In this episode, we talk to Scott Novak, former CEO of Underscore and Chief Development Officer at Carnegie, about how small colleges across the nation are adapting to enrollment trends and industry changes.

Politics and College Choice with Grant De Roo

We recently conducted a nationwide survey to understand how college-bound students factor politics into their decision. We packaged it all up into a report, Politics and College Choice: How Students’ Political Views Influence Where They Enroll—and our results were informative and surprising. Today, Jarrett sits down with our research partner, Grant De Roo, to share three insights from the research they found most interesting.

Why Sales Shouldn’t Be a Dirty Word in Admissions

In this episode, Jarrett sits down with higher ed consultant Chris Lewis to discuss how your admissions team can embrace sales during student recruitment—and steps you can take to do so.

Modernizing Enrollment Management with Geoff Baird

Geoff Baird, CEO of EnrollML, shares practical people and technology insights for modernizing enrollment management. We discuss market dynamics, attention to foundational processes, and how the strategic use of data and machine learning technologies can drive student recruitment.

Struggling With Admissions Burnout? Consider The Power Of Appreciation

You’ve likely read the recent articles about the high numbers of enrollment professionals leaving the field for greener pastures. I’ve read them too and think there is a bit of a crisis within admissions teams across the country. Every campus my fellow consultants and I have visited this past winter …

Engaging New Audiences on Reddit at the University of Georgia

When it comes to social media for higher education, platforms like Instagram, Facebook, Twitter, Youtube, and TikTok dominate the conversation. In this episode, we leave that familiar territory behind to talk about a much less frequently used platform, Reddit. More specifically, we learn how the University of Georgia has been using Reddit to build their brand and reach new audiences with research and science related stories from their newsroom.