When Your Enrollment Problem is Actually an Experience Problem
When enrollment numbers dip, leadership usually looks to marketing and admissions first. But what if the real problem is what’s happening on campus?
When enrollment numbers dip, leadership usually looks to marketing and admissions first. But what if the real problem is what’s happening on campus?
Are you selling the residential experience to a generation buying a career investment? Jarrett Smith, Scott Rhodes, and Jeff Kallay break down the shift toward transactional enrollment, why your program pages need an MBA-style overhaul, and how to market ROI without losing the hidden value of campus life.