Families are starting to look past the Ivy League toward “vibe schools,” campuses that blend academic strength with social energy, lifestyle appeal, and stability. In this episode, Jeff, Scott, and Jarrett unpack the Forbes article behind the trend, what these schools get right, and the practical first steps any campus can take to build a vibe of its own.
Most conversations about AI search focus on visibility, but AI search tools have become an eerily accurate mirror of what the market actually thinks about your school. The implication? It’s harder than ever to market your way out of a weak experience, and authenticity has never been a sharper competitive advantage.
When enrollment numbers dip, leadership usually looks to marketing and admissions first. But what if the real problem is what’s happening on campus?
Are you selling the residential experience to a generation buying a career investment? Jarrett Smith, Scott Rhodes, and Jeff Kallay break down the shift toward transactional enrollment, why your program pages need an MBA-style overhaul, and how to market ROI without losing the hidden value of campus life.