Higher Ed Marketing Lab Podcast

Dec 4, 2020

Journey Mapping at Mayo Clinic College of Medicine and Science

Companies like Amazon, GoPro, Zappos, Uber, and Apple have demonstrated again and again that having a deep understanding of who one’s customers are and how they make decisions is one of the most powerful competitive advantages an organization can possess. ...

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Mar 26, 2020

Responding to COVID-19 at University of the Ozarks with President Richard Dunsworth

In this special episode, we talk with President Richard Dunsworth of the University of the Ozarks about the impact of COVID-19 on his school. From leadership in times of crisis to wide-ranging operational changes to the long-term impact this global ...

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Feb 14, 2020

Podcasting at Penn State’s McCourtney Institute for Democracy with Jenna Spinelle

Podcasting ranks right up there with influencer marketing and AI as one of the most hyped marketing trends over the last few years. But what’s really involved in launching a podcast, what’s the potential pay-off, and is it too late ...

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Jan 24, 2020

How to Gracefully Sunset a Tired Social Media Account with Rebecca Stapley

Rebecca Stapley joins us to talk about social media, and specifically, what do when you suspect it’s time to sunset a social media account that’s outlived its usefulness. During her time as Assistant Director of Social Media at Nazareth College, ...

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Jan 8, 2020

Leading Web Accessibility Initiatives at Colorado State with David Carpenter and Jennifer Garvey

We talk web accessibility with David Carpenter and Jennifer Garvey of Colorado State University. David is the Director of Operations and Jennifer is Assistant Director of IT for Web and Business Systems at Colorado State’s College of Health and Human ...

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Aug 9, 2019

Humanizing the Digital Experience and more from eduWeb 2019 with Jason Buzzell

Jason Buzzell is Director of Digital Communications at the University of Nebraska at Omaha. We met up with Jason at the 2019 eduWeb conference to reflect on some of the most interesting ideas and themes we encountered at this year’s ...

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Jul 19, 2019

Optimizing the Campus Visit Experience with Jeff Kallay

The campus visit remains one of the most impactful moments in the college decision process, and there’s probably no one who knows more about the campus visit experience than Jeff Kallay, Principal of Render Experiences. His work on campus visits ...

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Jul 17, 2019

Leading with Compassion and Character with Major General H.D. “Jake” Polumbo

In this episode, we diverge a bit from our usual discussion around higher ed marketing to talk about leadership, which is a topic relevant to anyone who has to work with and through others. Joining us in that conversation is ...

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May 30, 2019

People, Process & Technology with UCF’s Dr. Jennifer Sumner

We’ll be talking with Dr. Jennifer Sumner about people, process, and technology, within the University of Central Florida‘s online program. In this wide ranging conversation, we hear about UCF Connect, the university’s success coaching program for online students. We hear ...

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May 3, 2019

A Public Relations Primer with Barbara Pierce

If you’ve ever felt that public relations was a mysterious black box, then this episode is for you. We discuss public relations for higher ed with Barbara Pierce, president of Tipping Point Communications. Barbara has over 25 years experience leading global, ...

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Higher Ed Marketing Lab Podcast

Journey Mapping at Mayo Clinic College of Medicine and Science

Responding to COVID-19 at University of the Ozarks with President Richard Dunsworth

Podcasting at Penn State’s McCourtney Institute for Democracy with Jenna Spinelle

How to Gracefully Sunset a Tired Social Media Account with Rebecca Stapley

Leading Web Accessibility Initiatives at Colorado State with David Carpenter and Jennifer Garvey

Humanizing the Digital Experience and more from eduWeb 2019 with Jason Buzzell

Optimizing the Campus Visit Experience with Jeff Kallay

Leading with Compassion and Character with Major General H.D. “Jake” Polumbo

People, Process & Technology with UCF’s Dr. Jennifer Sumner

A Public Relations Primer with Barbara Pierce

Meet your host, Jarrett Smith

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