The Performance Marketing Trap
Explore the pitfalls of relying solely on performance marketing to drive enrollment results and why integrating brand marketing is crucial for long-term success.
Latest Episodes
Amplifying Student Voices on TikTok with Morgan Goodwill
Discover how Flagler College has built a consistent and sustainable stream of engaging TikTok content through collaboration with students and a focus on quality.
Modernizing Enrollment Management with Geoff Baird
Geoff Baird, CEO of EnrollML, shares practical people and technology insights for modernizing enrollment management. We discuss market dynamics, attention to foundational processes, and how the strategic use of data and machine learning technologies can drive student recruitment.
Optimizing the Campus Visit with Will Patch and Jeff Kallay
In this episode, we dig into the results of a fresh survey from Niche, exploring the campus visit from the perspective of students and parents. Joining the conversation is Will Patch, Senior Enrollment Insights leader at Niche, and Jeff Kallay, ...
Countdown to Google Analytics 4 with Chris Sietsema
Analytics expert Chris Sietsema of Teach to Fish Digital gives us an update on the current state of Google Analytics 4 (GA4). We discuss some of the most important differences between Universal Analytics and GA4, and some of the ways ...
Engaging New Audiences on Reddit at the University of Georgia
When it comes to social media for higher education, platforms like Instagram, Facebook, Twitter, Youtube, and TikTok dominate the conversation. In this episode, we leave that familiar territory behind to talk about a much less frequently used platform, Reddit. More specifically, we learn how the University of Georgia has been using Reddit to build their brand and reach new audiences with research and science related stories from their newsroom.
Building People-Powered Brands with Jennifer Holland
Many institutions include brand building in their strategic plans, but making those aspirations a reality is challenging. Brand development expert, Jennifer Holland, argues the best way to build an enduring brand is to focus on strong alignment between organizational, ...
The State of the Campus Visit With Jeff Kallay
The campus visit is a make-or-break moment for traditional undergraduates. Yet, as schools around the country have made their way back to campus, selling the residential experience has been anything but business as usual. In this episode, we explore ...
Making DEI Practical at University of St. Thomas
Hear from two marketing leaders at the University of St. Thomas - Minnesota about their efforts to make diversity, equity, and inclusion less intimidating and more actionable for their marketing team and the work they produce.
Fostering Collaboration Across Decentralized Marketing Teams at UT San Antonio
We speak with marketing leaders at the University of Texas at San Antonio and how operational changes they made during COVID led them to greater levels of collaboration across the universities decentralized marketing teams.
