Higher Ed Marketing Lab Podcast

Companies like Amazon, GoPro, Zappos, Uber, and Apple have demonstrated again and again that having a deep understanding of who one’s customers are and how they make decisions is one of the most powerful competitive advantages an organization can possess. ...

Podcasting ranks right up there with influencer marketing and AI as one of the most hyped marketing trends over the last few years. But what’s really involved in launching a podcast, what’s the potential pay-off, and is it too late ...

Rebecca Stapley joins us to talk about social media, and specifically, what do when you suspect it’s time to sunset a social media account that’s outlived its usefulness. During her time as Assistant Director of Social Media at Nazareth College, ...