How to Optimize Your Website for Search in 2021
Echo Delta's Senior SEO Strategist, Catherine Reich, joins us to discuss the long-term trends shaping organic search today, along with a major algorithm update Google will be rolling out in 2021.
Latest Episodes
Journey Mapping at Mayo Clinic College of Medicine and Science
Companies like Amazon, GoPro, Zappos, Uber, and Apple have demonstrated again and again that having a deep understanding of who one’s customers are and how they make decisions is one of the most powerful competitive advantages an organization can possess. ...
Responding to COVID-19 at University of the Ozarks with President Richard Dunsworth
In this special episode, we talk with President Richard Dunsworth of the University of the Ozarks about the impact of COVID-19 on his school. From leadership in times of crisis to wide-ranging operational changes to the long-term impact this global ...
Podcasting at Penn State’s McCourtney Institute for Democracy with Jenna Spinelle
Podcasting ranks right up there with influencer marketing and AI as one of the most hyped marketing trends over the last few years. But what’s really involved in launching a podcast, what’s the potential pay-off, and is it too late ...
How to Gracefully Sunset a Tired Social Media Account with Rebecca Stapley
Rebecca Stapley joins us to talk about social media, and specifically, what do when you suspect it’s time to sunset a social media account that’s outlived its usefulness. During her time as Assistant Director of Social Media at Nazareth College, ...
Leading Web Accessibility Initiatives at Colorado State with David Carpenter and Jennifer Garvey
We talk web accessibility with David Carpenter and Jennifer Garvey of Colorado State University. David is the Director of Operations and Jennifer is Assistant Director of IT for Web and Business Systems at Colorado State’s College of Health and Human ...
Humanizing the Digital Experience and more from eduWeb 2019 with Jason Buzzell
Jason Buzzell is Director of Digital Communications at the University of Nebraska at Omaha. We met up with Jason at the 2019 eduWeb conference to reflect on some of the most interesting ideas and themes we encountered at this year’s ...
Optimizing the Campus Visit Experience with Jeff Kallay
The campus visit remains one of the most impactful moments in the college decision process, and there’s probably no one who knows more about the campus visit experience than Jeff Kallay, Principal of Render Experiences. His work on campus visits ...
Leading with Compassion and Character with Major General H.D. “Jake” Polumbo
In this episode, we diverge a bit from our usual discussion around higher ed marketing to talk about leadership, which is a topic relevant to anyone who has to work with and through others. Joining us in that conversation is ...
People, Process & Technology with UCF’s Dr. Jennifer Sumner
We’ll be talking with Dr. Jennifer Sumner about people, process, and technology, within the University of Central Florida‘s online program. In this wide ranging conversation, we hear about UCF Connect, the university’s success coaching program for online students. We hear ...
