Webinar

Designing for Decisions

What Students Really Want from Your Website • August 5

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[Research Report] Designing for Decisions: How Prospective Students Rank Academic, Admissions, and Financial Aid Information on University Websites

In this new report from Echo Delta and ADV Market Research, we share findings from a nationwide study of prospective students and how they interact with three of the most critical sections on your site: academics, admissions, and financial aid. Using the Top Tasks methodology, we’ve uncovered what matters most to students across the enrollment journey and where institutions are often out of sync.

Avoiding Dead-End Recruitment Convos — Ask Better Questions, Get Real Answers

In this session, we’ll explore how to move beyond basic questions and uncover the real reasons behind a prospective student’s interest. We’ll use the ‘5 Why’s’ to peel back the layers, to get to the heart of their motivations. And then, we’ll employ the SPIN Selling approach—Situation, Problem, Implication, Need-payoff—to really connect. Learn to listen …

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Supercharge Your Website Without a Pricey Redesign

Transform your .edu with actionable fixes that actually work Your institution’s website is its most important marketing asset. It shapes prospective students’ perceptions and guides their decision-making at the most critical stage of their selection process. But over time, most college websites become cluttered, confusing, and institution-focused. Instead of tailoring toward student needs, content is …

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3 Steps to Engage Parents This Yield Season

Discover how to reach students’ top influencers: their parents Parents of today’s college-bound seniors are predominantly Gen X. Research shows they lack trust in institutions—and have been questioning the value and authenticity of higher ed since their youth. But as parents now, they are highly involved in their child’s life. They are also likely the …

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Politics and College Choice: How Students’ Views Influence Where They Enroll

Discover what today’s students think about politics—and how colleges and universities are navigating a charged political landscape Amid a divisive election season, we conducted a nationwide survey of 1,000+ high school students to understand how they think about campus and state politics when choosing a college. It gave us valuable insights, including: In this webinar, …

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[Research Report] Politics and College Choice: How Students’ Political Views Influence Where They Enroll

We’re very excited to announce the release of our new research report: Politics and College Choice. In this nationwide study of 1,000+ high school juniors and seniors, we wanted to understand the of influence students’ political views on where they enroll in school. We know that political climate is now a significant factor in students’ …

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Revolutionizing Enrollment Marketing With AI: Echo Delta Announces Strategic Partnership with enroll ml

We’ve got some exciting news to share: Echo Delta has officially teamed up with enroll ml in a strategic partnership that is set to revolutionize our enrollment and marketing strategies. With this collaboration, we will be able to leverage enroll ml’s advanced AI and machine learning platform in our enrollment and marketing services, marking a …

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