Jarrett Smith is the Senior Vice President of Strategy and a partner at Echo Delta, where he oversees market research, creative development, and media strategy for a nationwide roster of higher education clients. He also hosts Echo Delta's Higher Ed Marketing Lab podcast. As a small college graduate and former public school teacher, Jarrett brings a lifelong passion for education and an abiding belief in its power to change the trajectories of individuals and communities. 10 Random Things For the most part, my idea of fun involves things that are really only fun in retrospect. I've completed the Goruck Challenge twice and walked 35 miles in a day as part of Ruck Across America. I'm also a certified CrossFit instructor, which really isn't even fun in retrospect. I grew up within a mile of my wife, went to the same elementary, high school, and college, and had a ton of mutual friends, but didn't meet her until we were both teachers at the same school. I'd say I'm a pretty mediocre musician, but somehow I was a member of a couple of notable central Florida bands. It's what liberal arts majors do. As a teenager, I won state medals in road cycling for the time trial, criterium, and road race. Yes, that involved a significant amount of spandex. I've got an uncontrollable sweet tooth, and I'm an unapologetic key lime pie snob. Nellie and Joe's, folks, Nellie and Joe's… I'm an Eagle Scout, and I've got the knot-tying chops to prove it. I used to guide backpacking trips in New Mexico, and spent a month with the National Outdoor Leadership School, learning how to navigate glaciers and rock climb in the Pacific Northwest. I'm the father of two rowdy, handsome, and endlessly energetic boys that say things like, "This bird will explode your mind." Personally, I'm in favor of the Oxford comma. I'm pretty sure there's no situation in life that can't be made better by week on the Appalachian Trail. That or AC/DC's "It's a Long Way to the Top" cranked up to 11.