High-Impact Podcast Storytelling with Alex Grodnik
Alex Grodnik joins the pod to discuss storytelling, podcasting, and how universities can create one-of-a-kind content that captivates audiences.
Brand Development
Building Better Agency Partnerships with Ryan Brown
What makes for a great institution/agency partnership? Ryan Brown, EVP and Co-Head of 160over90, and Jarrett Smith explore the foundations of successful agency relationships.
Politics and College Choice: How Students’ Views Influence Where They Enroll
Discover what today’s students think about politics—and how colleges and universities are navigating a charged political landscape Amid a divisive election season, we conducted a nationwide survey of 1,000+ high school students to understand how they think about campus and state politics when choosing a college. It gave us valuable …
Championing Small Colleges with Scott Novak
The challenges facing small private colleges are very real—but they’re not the whole story. In this episode, we talk to Scott Novak, former CEO of Underscore and Chief Development Officer at Carnegie, about how small colleges across the nation are adapting to enrollment trends and industry changes.
Politics and College Choice with Grant De Roo
We recently conducted a nationwide survey to understand how college-bound students factor politics into their decision. We packaged it all up into a report, Politics and College Choice: How Students’ Political Views Influence Where They Enroll—and our results were informative and surprising. Today, Jarrett sits down with our research partner, Grant De Roo, to share three insights from the research they found most interesting.
How to Craft Clear Messages that Win with Ben Guttmann
In this episode, Jarrett sits down with author Ben Guttmann to discuss practical ways to simplify your marketing communication strategies.
Amplifying Student Voices on TikTok with Morgan Goodwill
Discover how Flagler College has built a consistent and sustainable stream of engaging TikTok content through collaboration with students and a focus on quality.
Building People-Powered Brands with Jennifer Holland
Many institutions include brand building in their strategic plans, but making those aspirations a reality is challenging. Brand development expert, Jennifer Holland, argues the best way to build an enduring brand is to focus on strong alignment between organizational, marketing, and people strategies. We discuss: Subscribe to the Higher …
Does Your School Need a Rebrand or a Brand Evolution?
Few higher ed marketing projects are as high-stakes and stress-inducing as a complete overhaul of your school’s brand. Fortunately, complete rebrands are often unnecessary. Instead, what’s needed is a brand evolution.