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Designing for Decisions

What Students Really Want from Your Website • August 5

Save Your Spot

Supercharge Your Website Without a Pricey Redesign

Transform your .edu with actionable fixes that actually work Your institution’s website is its most important marketing asset. It shapes prospective students’ perceptions and guides their decision-making at the most critical stage of their selection process. But over time, most college websites become cluttered, confusing, and institution-focused. Instead of tailoring …

Banishing Blah Blah Content from Your .EDU

Too much website content, not enough clarity? Echo Delta’s SVP of Strategy, Jarrett Smith, dives into the pervasive issue of ‘blah blah content’ on college and university websites and three practical steps you can take to level up.

Countdown to Google Analytics 4 with Chris Sietsema

Analytics expert Chris Sietsema of Teach to Fish Digital gives us an update on the current state of Google Analytics 4 (GA4). We discuss some of the most important differences between Universal Analytics and GA4, and some of the ways the switch to GA4 has already impacted higher ed marketers. …

Episode cover art: Humanizing the Digital Experience

Humanizing the Digital Experience and more from eduWeb 2019 with Jason Buzzell

Jason Buzzell is Director of Digital Communications at the University of Nebraska at Omaha. We met up with Jason at the 2019 eduWeb conference to reflect on some of the most interesting ideas and themes we encountered at this year’s conference, including: How to humanize digital experiences (which was the …

Avoid Content Debt to Keep Your Website Looking Sharp

When you launch a website, it’s like driving off the lot with a brand-new car. It’s shiny and perfect in that moment, but over time it starts to get worn down. If you ignore routine maintenance long enough, your car will inevitably grind to a halt. Web developers are familiar …

An Explanation of Domain Name System (DNS)

If you have your own website or domain name, you may have had to deal with DNS entries, especially if you have ever moved your website from one web hosting provider to another or changed email services. The Domain Name System is one of the hidden, behind-the-scenes technologies that makes the Internet work.