Families fixate on one number during admissions conversations: the cost of a college degree. By reframing student loans as investments in appreciating assets rather than burdensome debt, admissions counselors can help families understand the true value of higher education and shift the conversation from “Can we afford this?” to “How do we make this work?”
Too often, admissions training treats objection handling as a list of rebuttals to memorize. In reality, objections aren’t barriers to overcome but instead are signals to investigate that invite deeper conversations that help counselors become trusted advisors who guide prospects toward the right decision.
Higher ed marketers have to deliver short-term results, but lasting impact comes from a brand that students understand and trust.
Most higher ed advertisers focus on targeting and budget—but the best research shows that’s not what truly drives ROI. This checklist breaks down 10 proven strategies that make university ad campaigns more effective, from creative quality to pacing.
Want to boost your yield this season? Gen X parents are the ultimate decision influencers in college enrollment—but most schools fail to engage them effectively. Here’s how to build trust, communicate clearly, and turn parents into your best enrollment allies.
On social media, you should be posting content prospective and current students are proud to share—so we’ve put together five ways you can do that below.
Students are changing how and when they visit campus. W. Kent Barnds of Augustana College and Echo Delta’s own Jeff Kallay, share insights into how colleges and universities can reimagine the campus visit. Their advice offers a roadmap for creating visits that resonate with today’s prospective students and their families
POV: You’re nearing the end of the fall travel season. You have been all over your territory and met with hundreds of students at college fairs and in classrooms. You have answered questions and told everyone who would listen about all of the benefits of an education at your college.
When it comes to marketing online degree programs, one of the most common mistakes we see clients make is advertising over too large of a geographic area.
Michelle Rhodes, our Senior Director of Enrollment Consulting, is constantly on campuses across the nation evaluating visits. She has an eye for esthetics, always finding new opportunities to enhance campus beauty and sense of place. Now that it’s back-to-school season, funnels everywhere are resetting with prospective students and families heading …