Brand Marketing Can Feel Hard to Defend (Here’s Why You Need It Anyway)
Higher ed marketers have to deliver short-term results, but lasting impact comes from a brand that students understand and trust.
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10 Proven Strategies to Boost ROI in Higher Education Advertising
Most higher ed advertisers focus on targeting and budget—but the best research shows that’s not what truly drives ROI. This checklist breaks down 10 proven strategies that make university ad campaigns more effective, from creative quality to pacing.
Winning Over Parents: 3 Essential Steps to Boost Yield This Enrollment Season
Want to boost your yield this season? Gen X parents are the ultimate decision influencers in college enrollment—but most schools fail to engage them effectively. Here’s how to build trust, communicate clearly, and turn parents into your best enrollment allies.
5 Tips to Capture Gen Z’s Attention on Social (and Beyond)
On social media, you should be posting content prospective and current students are proud to share—so we’ve put together five ways you can do that below.
Ready to Refresh Your Campus Visit? Here’s Your Game Plan.
Students are changing how and when they visit campus. W. Kent Barnds of Augustana College and Echo Delta’s own Jeff Kallay, share insights into how colleges and universities can reimagine the campus visit. Their advice offers a roadmap for creating visits that resonate with today’s prospective students and their families
Wrapping Up Fall Travel? 3 Tips to Help Prospects Cross the Application Finish Line
POV: You’re nearing the end of the fall travel season. You have been all over your territory and met with hundreds of students at college fairs and in classrooms. You have answered questions and told everyone who would listen about all of the benefits of an education at your college.
Marketing Online Programs? Own Your Backyard First
When it comes to marketing online degree programs, one of the most common mistakes we see clients make is advertising over too large of a geographic area.
Back to the Basics: 3 Simple Steps to Level Up Your Campus Visit
Michelle Rhodes, our Senior Director of Enrollment Consulting, is constantly on campuses across the nation evaluating visits. She has an eye for esthetics, always finding new opportunities to enhance campus beauty and sense of place. Now that it’s back-to-school season, funnels everywhere are resetting with prospective students and families heading …
Revolutionizing Enrollment Marketing With AI: Echo Delta Announces Strategic Partnership with enroll ml
We’ve got some exciting news to share: Echo Delta has officially teamed up with enroll ml in a strategic partnership that is set to revolutionize our enrollment and marketing strategies. With this collaboration, we will be able to leverage enroll ml’s advanced AI and machine learning platform in our enrollment …
How to Rejection-Proof Your Admissions Team: 8 Strategies to Build Sales Resilience
In this article, consultant Scott Rhodes provides eight real-life strategies to improve how your team handles rejection from prospective students.