Upcoming Webinar for Admissions Professionals • July 9, 2pm ET


Research Report: Uncovering the Attitudes of Today’s Gen X Parents

In this unique study, we unpack findings from our recent attitudinal segmentation study of Gen X parents with college-bound students. We explore parents’ shared attitudes, opinions, and beliefs about higher education along with closer looks at other topics like parents’ trust in higher ed, views on campus safety, and the campus tour. 

Welcome Back, In-Person Conferences – We’ve Missed You

After two years of canceled or virtual conferences, the in-person conference is back and I couldn’t be happier! I love attending, sponsoring, exhibiting, and presenting at higher education conferences. Especially those focused on enrollment, admission, marketing, and the campus visit. Friends, families and even co-workers chuckle at the ease and …

8 Ways to Rethink Yield Strategy During the Pandemic

As data pours in telling us that admission applications and FAFSA filings are down at many schools around the country, enrollment managers are grappling with how to improve yield. Laura Martin-Fedich suggests strategies for rethinking yield strategy in these incredibly challenging times.

Does Your School Need a Rebrand or a Brand Evolution?

Few higher ed marketing projects are as high-stakes and stress-inducing as a complete overhaul of your school’s brand. Fortunately, complete rebrands are often unnecessary. Instead, what’s needed is a brand evolution.

How to Use Financial Aid Leveraging Most Effectively

To put it simply, financial aid leveraging is the strategic use of institutional funds to impact enrollment and manage net tuition revenue. Enrollment management is crucial to the long-term success of many institutions because, for colleges and universities, tuition revenue can make up 70% or more of their budget. As …

Top 6 Characteristics of a Successful Chief Enrollment Officer

The role of the chief enrollment officer has always been critical to a college’s success, but perhaps no more so than it is today. A successful chief enrollment officer is all at once a business-minded go-getter, a catalyst for change, a strategic marketer and a keen analyst. Wondering what you …

Six Resources for Enrolling Your Next Class and Bringing Students Back This Fall.

The coronavirus pandemic has already cost your school millions of dollars. Many colleges and universities had to refund housing and tuition fees this spring. Countless institutions are planning to limit summer classes to an online-only format, if they’re planning to offer them at all. As you consider ways to attract …