Marketing Online Programs? Own Your Backyard First
When it comes to marketing online degree programs, one of the most common mistakes we see clients make is advertising over too large of a geographic area.
Articles
Back to the Basics: 3 Simple Steps to Level Up Your Campus Visit
Michelle Rhodes, our Senior Director of Enrollment Consulting, is constantly on campuses across the nation evaluating visits. She has an eye for esthetics, always finding new opportunities to enhance campus beauty and sense of place. Now that it’s back-to-school season, funnels everywhere are resetting with prospective students and families heading …
Revolutionizing Enrollment Marketing With AI: Echo Delta Announces Strategic Partnership with enroll ml
We’ve got some exciting news to share: Echo Delta has officially teamed up with enroll ml in a strategic partnership that is set to revolutionize our enrollment and marketing strategies. With this collaboration, we will be able to leverage enroll ml’s advanced AI and machine learning platform in our enrollment …
How to Rejection-Proof Your Admissions Team: 8 Strategies to Build Sales Resilience
In this article, consultant Scott Rhodes provides eight real-life strategies to improve how your team handles rejection from prospective students.
Brand vs. Performance Marketing: Playing the Long Game without Losing Your Shirt
Our SVP of Strategy, Jarrett Smith, makes that case for prioritizing brand advertising in university marketing plans.
Navigating FAFSA Delays: Proactive Strategies for Enrollment Teams
FAFSA delays have left admissions and financial aid teams with a short window to finalize packages and collect deposits. Here are some tips to help students and enrollment pros weather the FAFSA storm.
How to Write Content Gen Z Will Actually Read
Our Copywriter, Jenna MacFarlane, puts together some tips on how to engage younger readers, especially Gen Z, across platforms.
Will Elon Musk’s New University be the SpaceX or the Twitter of Higher Ed?
Our SVP of Strategy, Jarrett Smith, considers whether Elon Musks’ foray into academia will be a hotbed of innovation or yet another tumultuous sideshow.
What Willy Wonka Can Teach Us About Increasing Campus Visitors
Remember the movie Willy Wonka and the Chocolate Factory, the original 1971 film starring Gene Wilder? A character named Veruca Salt sang a song titled “I Want It Now,” and she wanted everything and wanted it now. Veruca reminds me of colleges and universities these days who want everything, and …
The Next Generation to Visit Your Campus
We experienced parents and their children as a co-purchasing unit for over 20 years with our Boomer/Millennial and Generation X/Generation Z visitors. With the Alpha Generation, we will experience three generations, or multigenerational campus visitors, most likely resulting in a tri-purchasing cohort.