Michelle Rhodes, our Senior Director of Enrollment Consulting, is constantly on campuses across the nation evaluating visits. She has an eye for esthetics, always finding new opportunities to enhance campus beauty and sense of place. Now that it’s back-to-school season, funnels everywhere are resetting with prospective students and families heading …
We’ve got some exciting news to share: Echo Delta has officially teamed up with enroll ml in a strategic partnership that is set to revolutionize our enrollment and marketing strategies. With this collaboration, we will be able to leverage enroll ml’s advanced AI and machine learning platform in our enrollment …
In this article, consultant Scott Rhodes provides eight real-life strategies to improve how your team handles rejection from prospective students.
Our SVP of Strategy, Jarrett Smith, makes that case for prioritizing brand advertising in university marketing plans.
FAFSA delays have left admissions and financial aid teams with a short window to finalize packages and collect deposits. Here are some tips to help students and enrollment pros weather the FAFSA storm.
Our Copywriter, Jenna MacFarlane, puts together some tips on how to engage younger readers, especially Gen Z, across platforms.
Our SVP of Strategy, Jarrett Smith, considers whether Elon Musks’ foray into academia will be a hotbed of innovation or yet another tumultuous sideshow.
Remember the movie Willy Wonka and the Chocolate Factory, the original 1971 film starring Gene Wilder? A character named Veruca Salt sang a song titled “I Want It Now,” and she wanted everything and wanted it now. Veruca reminds me of colleges and universities these days who want everything, and …
We experienced parents and their children as a co-purchasing unit for over 20 years with our Boomer/Millennial and Generation X/Generation Z visitors. With the Alpha Generation, we will experience three generations, or multigenerational campus visitors, most likely resulting in a tri-purchasing cohort.
Nine months after the spectacular public launch of ChatGPT3, the one question nearly every marketing leader has been asked is “So, what are we doing with AI?” The real answer is that marketers have been using different forms of AI for years. It’s just been doing boring, behind-the-scenes work like …