4 Game-Changing Questions to Put Your Digital Marketing On Track
Digital marketing elicits more shiny-object syndrome than any other set of marketing tools. Here’s how to make sure you’re not wasting your time.
Articles
SEO Philosophy of Use
SEO is a turbulent river where the only constant is change. It’s a frustrating truism that torments the analytical minds within the digital marketing industry. However, by abandoning the empirical and focusing on the theoretical, you realize the river has always been flowing toward the same mouth. Reflecting on this end destination can illuminate novel best practices and a map for future SEO navigation.
An Explanation of Domain Name System (DNS)
If you have your own website or domain name, you may have had to deal with DNS entries, especially if you have ever moved your website from one web hosting provider to another or changed email services. The Domain Name System is one of the hidden, behind-the-scenes technologies that makes the Internet work.
How to Make UTM Codes and Why They’re Important
Urchin Traffic Monitor (UTM) codes do a lot more than just make URLs ridiculously long. They play a pivotal role in measuring your marketing efforts and can help you see what resonates most with your audience.
Social Media Strategy: Brevity v. Verbosity
With so many great ideas to share with the world, it's easy for us to lose sight of how much effort our followers are willing to put into reading about every. little. detail.
What does being a good friend have to do with writing good copy?
More than you think. You don't have to paint your readers' nails or watch True Blood together, but you do have to make them feel special.
Stop Writing for Your Old Professors
Remember, they were paid to read those papers. It wasn't just your relationships that got complicated from ages 15-22. I bet your writing did, too.