Research Report Archives

[Research Report] Designing for Decisions: How Prospective Students Rank Academic, Admissions, and Financial Aid Information on University Websites

Jul 18, 2025 by Alex Nikdel

In this new report from Echo Delta and ADV Market Research, we share findings from a nationwide study of prospective students and how they interact with three of the most critical sections on your site: academics, admissions, and financial aid. Using the Top Tasks methodology, we’ve uncovered what matters most to students across the enrollment journey and where institutions are often out of sync.

[Research Report] Politics and College Choice: How Students’ Political Views Influence Where They Enroll

Jul 18, 2025Jun 17, 2024 by Alex Nikdel

We’re very excited to announce the release of our new research report: Politics and College Choice. In this nationwide study of 1,000+ high school juniors and seniors, we wanted to understand the of influence students’ political views on where they enroll in school. We know that political climate is now a significant factor in students’ …

Research Report: Uncovering the Attitudes of Today’s Gen X Parents

Jul 18, 2025Jan 20, 2023 by Jarrett Smith

In this unique study, we unpack findings from our recent attitudinal segmentation study of Gen X parents with college-bound students. We explore parents’ shared attitudes, opinions, and beliefs about higher education along with closer looks at other topics like parents’ trust in higher ed, views on campus safety, and the campus tour.

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