In this session, we’ll explore how to move beyond basic questions and uncover the real reasons behind a prospective student’s interest. We’ll use the ‘5 Why’s’ to peel back the layers, to get to the heart of their motivations. And then, we’ll employ the SPIN Selling approach—Situation, Problem, Implication, Need-payoff—to …
For enrollment leaders and campus visit teams, it’s time to tune in and figure out how to make visits feel relevant and valuable in this new era. We’ll be diving into the current state of campus visits, emerging trends in student behavior, and why old strategies just don’t cut it …
Transform your .edu with actionable fixes that actually work Your institution’s website is its most important marketing asset. It shapes prospective students’ perceptions and guides their decision-making at the most critical stage of their selection process. But over time, most college websites become cluttered, confusing, and institution-focused. Instead of tailoring …
Discover how to reach students’ top influencers: their parents Parents of today’s college-bound seniors are predominantly Gen X. Research shows they lack trust in institutions—and have been questioning the value and authenticity of higher ed since their youth. But as parents now, they are highly involved in their child’s life. …
Discover what today’s students think about politics—and how colleges and universities are navigating a charged political landscape Amid a divisive election season, we conducted a nationwide survey of 1,000+ high school students to understand how they think about campus and state politics when choosing a college. It gave us valuable …
Watch a replay of our webinar discussion about insights and strategies you’ll need to influence parents in the enrollment journey.
Watch a replay of our webinar discussion covering some of the most important updates impacting ad platforms and outline how to adjust your approach to digital advertising to continue to drive results from your digital advertising initiatives
Watch a replay of our webinar discussion about how to build a singular campus visit that blends the best of on-screen and on-campus visit experiences
Watch a replay of our webinar discussion with two small universities that posted record enrollment numbers in 2020, despite the pandemic.